Last week, Twitter introduced a newcomer to its line of Promoted Tweets. This unit is called a Website Card, and it has a lot of potential to drive traffic from your Twitter profile to your website.
In case the name confused you, Website Cards can direct traffic to more than just your website’s homepage. You can also send users to a specific product page, a blog post announcement, or a landing page created specifically for this ad type.
So what does a Website Card look like? The image at the top of this post is an example provided by Twitter for the website of a coffee bar called The Barista Bar. As you can see, the ad shows up in both the mobile and web feeds, and features a caption, linked website title, and the ‘Promoted’ badge.
Ready to get started? The first thing you need to do, if you haven’t already, is set up your business on Twitter Ads by visiting business.twitter.com. Once you’ve done that, follow the steps below:
1. Access the ads tool. You can do this either using the dropdown menu on your Twitter account, or by logging in directly to ads.twitter.com.
2. Under the Creatives tab, select cards. Then toggle to Website as the card type. Click the button to start creating your first Website Card.
3. Input the creative elements of your card. You’ll need an image that gives the viewer a good idea of what they’ll find on your website (240 x 96 pixels), the title of the page your card links to, and the URL.
5. Preview how the tweet will look on mobile and web, and click to create it when you’re satisfied.
You’re all done! Now that your Website Card has been created, you have a variety of options for what to do with it, which you’ll find on the next screen after you click to create. You can start composing a tweet with it right away, you can edit it, you can clone it, and you can click to preview the website your card directs to. This is a good thing to do in order to make sure you’re sending people to the right place, and that your ad is a good indicator of what visitors will find there.
If you are ready to compose a tweet, you’ll find that you can choose to deliver it as you would any normal tweet, or you can choose to promote it to a targeted group. You can also choose the ad campaign it will be part of, and elect to post it right away, or schedule it for later.
If you want to come back and work with your new Website Card later, it will be waiting for you in the Cards area under your Creatives tab when you return.
Give the new Website Cards from Twitter a try, and let us know what you think!