Whether you are trying out Facebook Ads or just looking to create Facebook timeline photos that stand out, there’s a lot of advice out there on the web. And if you’re just looking for the basics, it can be overwhelming. In this article, we’ll take a look at three things you need to know in order to have an engaging visual presence on Facebook.
Where To Get Images
There are lots of ways to get images for your marketing efforts on the web – some more legal than others. While plenty of people choose to ‘borrow’ images they find through a Google search, this practice in nonetheless illegal – and increasingly risky. With Google’s reverse image search, it’s easier than ever for photographers to find (and prosecute) people who are using their images illegally. But don’t despair, there are still lots of great resources online for free and reasonably-priced images for social marketing.
1. Creative Commons offers a huge portfolio of images, all with different types of licenses. Many simply require attribution in exchange for use.
2. IMG Embed is a relatively new creative service that aims to great a community with fair pricing for both users and photographers. There are a number of affordable image use options and lots of high quality photos.
3. Fotolia has been around for awhile and has a well-established reputation. They offer pay-as-you-go and subscriptions at low prices.
4. Pagemodo Post Designer also has a huge library of free images that can be combined with text and other graphic elements, and posted directly to Facebook.
How To Stand Out
While there’s no fool-proof formula for what images work best for Facebook timeline photos, there are some tips that have become general knowledge over time.
– Showing people tends to increase viewer engagement. If you can use a great stock photo or a photo of your own that shows someone interacting with your brand in some way, try that first.
– Cropping closely can improve engagement because it more easily shows emotion if a person is the subject, and it simplifies the image so that it can be quickly recognized by a scanning viewer.
– Using warm colors is a great way to stand out against Facebook’s cool, muted color palette. Reds and oranges provide a nice contrast and are more likely to pop off the page. It’s also best to avoid an image with a solid, colorful background, instead of white.
The tips above are a great place to start to make the most of your Facebook timeline photos. The best way to find out what works for your audience? Trial and error! Test out the tips above and keep a close eye on your Facebook Insights over time.