Facebook Marketing Getting Started

The Five Types of Facebook Fans

Any number of motivations and circumstances can drive Facebook fans to your company’s page. If you don’t know what they are, it’s nearly impossible to keep your fans engaged. Recognizing the types of Facebook fans will help you produce content your visitors will love, and keep your page fun and interesting for all.

5-Types-of-Facebook-Friends

  1. The Tire Kicker

Who They Are:
Someone with a passing or surface-level interest in your business who could (with the right hooks or messaging) be converted from onlooker to prospect.

How to Engage Them:
Periodically run polls to reveal your audience’s hidden motivations and unmet needs. Let the answers fuel your status updates, new promotions, blog posts, and other socially shared content.

  1. The Curious Prospect

Who They Are:
Someone who is actively searching for a solution and willing to consider your company but is not yet convinced.

How to Engage Them:
Resist the urge to pepper your page with promotion after promotion. Instead, keep a ratio of 70 percent content—funny, interesting, or unique information relevant to the prospect—and 30 percent pitch. This builds the trust and credibility that ultimately spawns a sale.

  1. The Unrelenting Skeptic

Who They Are:
Someone who knows your market, takes nothing at face value, and frequently challenges your company’s assertions.

How to Engage Them:
Thoroughly and thoughtfully answer every question the skeptic posts. You may never convince the skeptic, but your willingness to stand up to scrutiny will impress your less jaded fans.

  1. The Deal Chaser

Who They Are:
Someone who is solely a fan to take advantage of the deals, offers, and coupon codes your company puts out.

How to Engage Them:
Announce upcoming promotions and specials when non are currently underway. This will keep the deal chaser around as they await their next chance to pounce, and it will encourage them to keep coming back.

  1. The Proud Advocate

Who They Are:
A devoted fan who takes every opportunity to sing your brand’s praises to their family and friends.

How to Engage Them:
Occasionally update your company’s status with good deeds, positive customer support stories, or strong testimonials. These are the “raw materials” that your proud advocates transform into referrals and good will.

Never forget that behind every post, comment, or like is a person, each with different needs, emotions, and reasons for visiting your company’s Facebook page. Tailor your social content appropriately, and these disparate visitors will become fans for life.