Facebook Marketing Promotions on Facebook

How to run a Facebook contest

Have you been looking for a new and creative way to engage your customers on Facebook?

Look no further! Try Facebook Contests.

Facebook contests are an ingenious way to interact with your customers and grow your business. All it takes to be successful is to know the best way to create and manage a Facebook contest…

First, come up with a goal for your contest. Not only do you want to grow your Facebook audience, but do you want to grow your email list? Grow awareness about a certain product you have? Distinguish yourself in a new community? Asking what you want to gain from this contest can assist you throughout these steps!

Once you know your goal you can decide the type of contest you want to run – photo, essay, sweepstakes or giveaway – you have so many choices! Just make sure your theme matches your goals.

Now you are ready to create your Facebook contest on Facebook. The best way to do this is through a third-party application for the ability to manage the entries you will surely be getting. Pagemodo Contests is a great application for the support you need during contest set-up and winner selection.

The Contests tool will guide you through a Facebook contest wizard. The wizard allows you to choose your theme (which you’ve already decided), customize the template with your company’s branding and contest rules, and preview what your Facebook contest page will look like before you publish!

While designing your contest, keep in mind Facebook has specific rules on how a contest may be run on their platform. Below is an excerpt from the Page Guidelines agreed to when creating your business page about conducting Facebook contests:

1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

a.   The official rules;
b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and
c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)

2. Promotions on Facebook must include the following:

a.   A complete release of Facebook by each entrant or participant.
b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

Pagemodo Contests helps you to stick to these rules by including a Facebook approved ‘Terms & Conditions’ for you. But, if you choose to run your own contest, be especially weary of Rule #3.

Building a Facebook contest is easy and engaging. So don’t be afraid to try it out in your next marketing campaign with these guidelines.