Category Archives: Promotions on Facebook

Social Media Posting Playbook

To succeed on social media, you need to pay close attention to what you are posting and the engagement your posts draw. So while some will say that ‘going viral’ takes a bit of luck, we think there are general patterns you can follow to appeal to your fans and followers.

We studied the effectiveness of Facebook and Twitter posts by thousands of real Pagemodo users to bring you the emerging social posting patterns to help boost your social media engagement.

In what we like to call The Posting Playbook, we guide you on what, when, and how to post based on common social media marketing goals.

Pagemodo-Posting-Playbook-Infographic

GOALS:

  1. Get Retweeted
    1. Post Photos
    2. Avoid video and link posts
  2. Get My Facebook Posts Shared
    1. Post more videos
    2. Post in the middle of the week
  3. Get My Tweets Favorited
    1. Tweet more images
    2. Throw in some text-only tweets
  4. Get More Likes on My Facebook Post
    1. Post more images
    2. Mention holidays
    3. Post on weekends
  5. Get Maximum Engagement on Text Posts
    1. Facebook posts with the most likes and shares were 500-700 characters
    2. Tweets with the most favorites and retweets were 40-120 characters

Should I TGIF?
Yes, but on Facebook. Facebook users appear to be more excited for the weekend than Twitter users!

  • 30% more likes on Facebook posts that mention “Friday” than those that don’t.
  • 18% fewer favorites on tweets that mention “Friday.”

Are #Hashtags Still a Thing?
Depends!

  • Using hashtags results in a 120% boost on Twitter.
  • Using hashtags on Facebook lowers engagement by 22%.

For a winning social media strategy try scheduling your posts to publish more frequently, and use tools like Post Designer for more visually-appealing image posts!

Using Facebook coupons and offers

Generally, users are following their favorite brands on Facebook to get “inside information” about their products and services; and many are hoping for a special discount for being a loyal fan.

The best way to give your fans what they want is with Facebook coupons.

Facebook coupons, or ‘Offers’, allow your business to share discounts with customers through your business Facebook page. By posting an offer on your Facebook Page, you allow your fans the ability to “claim an offer.” This means they would receive an email with the offer to allow them to use online or at your business’ physical location.

Sounds great, right?

Creating your Facebook Coupon is easy to do, given the instructions on Facebook Help:

  1. Go to the ads create tool.
  2. Click Offer Claims.
  3. Select your Page from the dropdown menu.
  4. Clickto create a new offer.
  5. Write a title and description, click the image to upload a new one and click Next.
  6. Choose an expiration date for your offer. You can also add optional terms and conditions and advanced options, like a redemption link, redemption code, claims limit and reminder time, which is when people who’ve claimed your offer but haven’t redeemed it yet can receive an email reminding them about the offer.
  7. Click Next to review what your offer will look like. We’ll also send you an email with a preview of what the offer email will look like when people claim it. Click Back to make any changes.
  8. Click Post Offer.

Be sure to pay extra attention to step number six. This is where you can get most of your customization for your Facebook coupons. Expiration date, redemption codes, and other limits help to make your offer specific and beneficial to your business and bottom line.

Just remember you can only utilize the Facebook Coupons tool if you have more than 50 Likes to your business page.

By creating these offers within the ad tool you are able to promote your Facebook coupons easily through an advertisement or as an organic post.

Rules for Facebook contests

Facebook Contests are a great way to promote your brand and enhance engagement with your users.

But, to win in this form of engagement you have to play by the rules.

Luckily, if you set up your competition with Pagemodo Contests tool, you will automatically be complying with the Facebook contest rules.

The tool includes the Terms and Conditions required by Facebook for an essay, video, or even a photo contest.

Here is a general summary of the Facebook contest rules that you can find under ‘Promotions’ on their website here.

  • You must include terms and eligibility requirements like age or residency restrictions
  • You must include rules and regulations concerning the promotion and prizes involved
  • The promotion on Facebook must have a complete release for each entrant or participant
  • The promotion on Facebook must acknowledge that it is not sponsored, endorsed, administered by, or associated with Facebook.
  • The promotion can be administered on the Facebook Page or within a Facebook app, but personal timelines cannot be used to administer promotions. (Meaning that you cannot use sharing on personal or friend Timelines as a form of entry or way to gain more entries into a contest.)
  • Facebook will not assist in the administration of your promotion and therefore will be administering your promotion on Facebook at your own risk.

These Facebook contest rules are easy to understand and follow.

Just remember to promote your contest, and you will see brand awareness and engagement increase.

How to create a Facebook sweepstakes

A common promotion sweeping the Facebook platform (pun intended) is Facebook sweepstakes. Sweepstakes, or contests, are a great way to boost visibility and engagement amongst your Facebook audience.

Lucky for you, Pagemodo has a Facebook sweepstakes tool, called Contests that can help you set up the perfect promotion.

Your contest can be created in five easy steps.

  1. Choose Your Theme: Do you want to do a giveaway, photo, essay or video contest? What about offering special coupons or discounts? This is the step where you decide how you want to get your audience engaged with your brand.
  2. Modify Your Theme: Customization is at your leisure in this step of the process. Make your contest page represent your brand, and have the layout that satisfies the designer in you.
  3. Edit Your Content: Give the details about your Facebook sweepstakesand follow Facebook contest rules. (Don’t worry, Pagemodo automatically fills out a Terms&Conditions guideline for you, but feel free to add rules in this step!)
  4. Like Gate: Facebook used to give the permission for you to add ‘Like Gates’ to your contest. This way, for an audience member to participate they would have to ‘Like’ your page first. Facebook recently dismissed this feature – so this feature will remain on the “OFF” switch for now.
  5. Publish: In this step, you can preview what your Facebook sweepstakespage will look like on Facebook. You’ll be able to title the tab as it will show on your page, and even add a custom icon. Once you are happy with how your contest looks, just click PUBLISH!

This Contests tool also makes it incredibly easy to keep up with your contest entries. In the Contests tab you can see who has entered, their entry contents, and even select a random winner! There are also features that allow you to keep track of your favorites and manually select a winner if your contest has more restrictions. Finally, there is a handy ‘Download CSV’ tool that will compile the entries into an Excel document for easy sharing amongst team members.

Just keep in mind when building your contest; the purpose is to intrigue your audience members, but to stay true to your brand. Holding a Facebook sweepstakes just to gain followers by giving away a car does nothing for promoting your brand (unless your business deals with cars). Think more along the lines of giving away company ‘swag’ or some of your sample products or services to provide an experience with your brand and an opportunity for your audience to want more!

Hosting a Facebook sweepstakes or contest is easy with the proper tools. So use Pagemodo Contests and enjoy your increased engagement!

How to run a Facebook contest

Have you been looking for a new and creative way to engage your customers on Facebook?

Look no further! Try Facebook Contests.

Facebook contests are an ingenious way to interact with your customers and grow your business. All it takes to be successful is to know the best way to create and manage a Facebook contest…

First, come up with a goal for your contest. Not only do you want to grow your Facebook audience, but do you want to grow your email list? Grow awareness about a certain product you have? Distinguish yourself in a new community? Asking what you want to gain from this contest can assist you throughout these steps!

Once you know your goal you can decide the type of contest you want to run – photo, essay, sweepstakes or giveaway – you have so many choices! Just make sure your theme matches your goals.

Now you are ready to create your Facebook contest on Facebook. The best way to do this is through a third-party application for the ability to manage the entries you will surely be getting. Pagemodo Contests is a great application for the support you need during contest set-up and winner selection.

The Contests tool will guide you through a Facebook contest wizard. The wizard allows you to choose your theme (which you’ve already decided), customize the template with your company’s branding and contest rules, and preview what your Facebook contest page will look like before you publish!

While designing your contest, keep in mind Facebook has specific rules on how a contest may be run on their platform. Below is an excerpt from the Page Guidelines agreed to when creating your business page about conducting Facebook contests:

1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

a.   The official rules;
b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and
c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)

2. Promotions on Facebook must include the following:

a.   A complete release of Facebook by each entrant or participant.
b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

Pagemodo Contests helps you to stick to these rules by including a Facebook approved ‘Terms & Conditions’ for you. But, if you choose to run your own contest, be especially weary of Rule #3.

Building a Facebook contest is easy and engaging. So don’t be afraid to try it out in your next marketing campaign with these guidelines.