Category Archives: Facebook Cover Photos

Top 5 tips for Facebook cover images

The first thing that your visitors see when they come to your business’s Facebook page is your cover photo – so why not make sure it’s the best it can be?

Before you get started, it’s important to note Facebook’s cover photo guidelines. While Facebook did relax the rules a bit in recent years, there are still a few items to observe on their guidelines page:

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”

cover photo dimensions

Beyond that advice, and the 851 pixel by 315 pixel limit, there is no set Facebook cover template – so let your creativity run wild! Here are a few best practices to keep in mind:

1. Keep it simple. Even though Facebook relaxed the rules about having text on cover photos awhile ago, it’s still a good idea to keep it to a minimum. Your cover photo is a billboard, and people will be ‘driving’ by it very quickly on the way to the rest of your Facebook page. Don’t expect them to read too much text.

2. Keep it fresh. Changing up your Facebook cover photo often is a good idea for a number of reasons. For one, it keeps your page looking fresh for the followers that come to your page regularly. Also, every time you update your cover photo, it shows up in the News Feed of the people who follow you. One more way to engage with your followers!

3. Keep it current. Do you have a contest going on? A special promotion? Talk about it in your cover photo! This will show followers and potential followers that there are lots of reasons to connect with you on Facebook, and it will get more exposure for your campaigns.

If you don’t have access to a designer or expensive photo editing software, you can still make an attractive, engaging cover photo with a dedicated Facebook cover creator, like Pagemodo Cover Photo Designer.

5 Examples of great Facebook cover photos

Ever since Facebook updated their timeline layout so the Facebook cover photo appears at the top of every section of your Facebook profile, people have been paying a lot more attention to this valuable piece of real estate.

Many small business marketers are aware of the importance of having a great cover image, but with all the other demands on their time, have trouble thinking of creative image ideas. If that’s you, check out the companies below for some inspiration. We’ve highlighted what’s great about their FB cover photos:

1. Make sure your Facebook profile picture doesn’t overlap with your cover photo by selecting an image where the subject is closer to the right side, like Warby Parker. 


2. Combine your profile picture and your cover image by aligning certain elements that make them look like one image, like Sprite.


3. Create plenty of contrast between your Facebook cover photo and your profile picture, especially is your picture is your company’s logo, like Airbnb.


4. Show people interacting with your brand in a way that speaks to you company’s purpose (and shows off your product at the same time) like TOMS.


5. If you sell a physical product, get creative and make your profile picture into a label that you “stick” onto your cover photo, like A.1.!


Facebook timeline cover photos

When setting up and using your Facebook account, it’s important to understand how the Facebook timeline and cover photosare related.  The cover photo appears at the top of the page, and essentially anchors the timeline.  Most people and businesses consider it to be more “timeless”—something that is representative of your personal brand or business.  You should think of the cover photo as the cover to a book or album.

Alternatively, the timeline itself (in this analogy) would be all of the content within the book.  The timeline includes all of your activities:  photo uploads, status updates, posts on friends’ walls, etc.  The timeline is like a real time diary of your life on Facebook.

By default, the cover photo lives at the top of your timeline.  Strategically, you want to make sure that your Facebook cover photo and timeline are aligned and portray a consistent brand image to your customers.  Pagemodo can help you design more professional looking timeline cover photos, with several different layout options and design recommendations.