QuickSprout Infographic Cover Image

We have told you when to post, how to post, and where to post. But we have never talked about why we post or engage on social media.

Until now!

Below you will learn why we like, share, comment, and post on Facebook; all thanks to the infographic we found on QuickSprout.

Why We Like
People may “like” a brand because it’s practical and they will get something in return. 35% will “like” to participate in contests, while 42% “like” to get a coupon or discount. Don’t worry—41% still “like” to just receive regular updates about their favorite brands.

So keep finding, sharing, and posting.

Why We Comment
In a study of 1,200 Facebook users, it was found that personal messages are more satisfying to receivers than the one-click communication of “likes.” Therefore, we suggest publishing a fill-in-the-blank post, or posing a question about an important topic being discussed in your industry to see how good it feels to engage with your audience (just remember to comment back).

Why We Post
When students updated their Facebook statuses more often, they reported lower levels of loneliness (…social…networking…makes sense).

Then what stops us from posting? Self-censorship.
71% of users type out at least one status or comment and decided not to submit. We can think of some brands who wish they did that.

Why We Share
61% say it is to share interesting things, while 43% say it is to share important things. But for the 43% of those who say it is to share funny things, try sharing some of these funny images!

Find more details about each explanation in the graphic below:

QuickSprout Infographic

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.

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