Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering.

In fact, according to content marketing company TrackMaven, Instagram has a much higher engagement ratio over time relative to all other major social networks. The note that their findings echo those of Forrester research, which found that Instagram’s ratio of interactions to followers was 140 times greater than Twitter’s.

Now that we know the power of Instagram, how can marketers participate in the conversation? Now that it’s easy to share the content you post with Pagemodo to Instagram in the Pagemodo app, we thought it would be timely to share a few best practices on what to post (and what not to) on Instagram.

The infographic below from Salesforce offers some great ideas and statistics:

  • Host photo contests that center around a hashtag
  • Track your engagement to see what content, filters, and hashtags are best for your audience
  • Interact with your followers! Instagram is not your average broadcast platform. Follow, comment, and repost their images as they’re relevant to your brand.
  • Help users help you by giving them a clear hashtag to use when they post about your product, service, or location

View the full infographic (click to expand):

instagram_infographic

About the Author: Sarah Matista is the Marketing Communications Manager for Webs and Pagemodo. Loves marketing, small businesses, whales (not necessarily in that order). Get more from Sarah on the Webs Blog, Pagemodo blog, and Twitter.

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