If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as…
A colloquialism that describes a company using its own products or services for its internal operations.”
The benefits of dogfooding are easy to identify:
- When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of your users
- Your team can quickly find bugs and idiosyncrasies in your product to remedy the issues quickly
- It demonstrates to your customers that you believe in your own products and their functionality
While the origin of the phrase ‘eating your own dog food’ is said to have been linked to Microsoft in the 1980s, many technology companies have adapted this corporate culture to further push their innovations.
There is no better example of this than from the founder of Facebook, Mark Zuckerberg.
Not only does he actively post on his own Facebook page daily, but he constantly implements Facebook features into his posts; especially with his most recently talked about life event: the birth of his baby girl, Max.
From the pregnancy announcement to the arrival of their baby girl, Zuckerberg demonstrated full faith in his Facebook product.
Let’s start it off simple. We know that Facebook photos account for 62% of all brand posts, and 77% of all engagement. So it makes sense that a majority of Zuckerberg’s posts include a visual. He also ensures that all of his photos are tagged and the text @mentions the people included in the post. Not only does this methodology improve reach (learn more about that here), but it is another great way to continue to test out his own product’s features.
For brands, we have learned that the Facebook algorithm favors Facebook native video. To demonstrate the importance of video to Facebook, Zuckerberg created his own with his wife, Priscilla to reflect on their hopes for the child they were about to bring into the world.
A few weeks before Max’s birth, Priscilla and I took a morning to reflect and record our hopes for her and all children of her generation.It will be deeply meaningful to show this to her one day. I’ll share more soon.
Posted by Mark Zuckerberg on Wednesday, December 2, 2015
Facebook Life Events
Since today is Thursday, it seems appropriate to include this throwback. As part of the announcement of their baby girl, Zuckerberg added a Life Event to his timeline that “Max was Born.” This may not be a feature you have thought about in a while, but just like the Milestones feature for business Pages. It is an oldie but goodie for reminding your fans about important moments. It’s impressive that Zuckerberg carries on using all features of Facebook, and not just new ones (like the next feature!).
You may be confused as to why I called Notes a new feature in the last section. The truth is that Facebook recently improved the Facebook Notes feature to be more visually appealing and more functional. In a letter to his newborn daughter, Zuckerberg not only talked about the dreams he has for his daughter, but he also announced a new initiative: the Chan Zuckerberg Initiative, which will receive 99% of the family’s Facebook shares (currently valued at $45 billion) during their lives. This execution of Notes served as a heart-felt letter and press release. Well done, Zuck!
So are you ready to eat your own dog food?
Share ways that you’ve demonstrated to your customers that you truly believe in your product below!
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.