If you have a Facebook page for your small business, you’ve likely felt limited by the Page’s format. When a customer visits your page, you may have many things you want them to be able to see, but if they have to scroll through a never-ending page of posts, they’ll likely leave before finding what they need to know.
With tabs, Facebook page owners can add links close to the top of their News Feeds to direct customers to useful information about their products or services. As demonstrated on Facebook’s own Facebook page, these tabs give a page navigability similar to what customers would find on a business’s webpage, with names such as “About,” “Photos,” and “Videos.” Since these tabs are customizable, it’s important that businesses know how to get the most of the feature. Here are a few ways you can use Facebook Tabs to improve your social media efforts.
The video tab is one of the built-in options for Facebook page owners. Like YouTube, it gives members a place to display all uploaded videos in one place. For business owners, this means multiple videos can be offered to current and future customers who come to their pages in search of information. A business could add instructional videos that relate to its service offerings or upload a promotional video about a great new product they’re offering. This feature can be especially beneficial for video-oriented businesses like wedding videographers and local video production outlets.
One of the top reasons customers look up a business’s website is pricing. Whether you sell products or services, one of your tabs can be used to provide your price list to interested customers. This video walks you through the steps of creating your own pricing tab on Facebook. If you sell products, you can also set up a photos page to display each of your options, including a link to order each of them in the photo’s description. Facebook’s buy button feature is still in testing but once it’s in place, people will be able to order items directly from your Facebook page.
Restaurants and cafes have found Facebook to be a great platform for finding new customers. When Facebook members look up one of these businesses on the site, they’re searching for very specific information. That includes operating hours, locations, reviews, and, perhaps most importantly of all, menus. A restaurant can add a Menu tab and create a formatted menu that will connect with customers whether they’re on a PC or mobile device. In addition to menu item descriptions and prices, businesses can also add photos that add visual appeal to the menu page’s overall look.
You can drive all of the traffic in the world to your social media page, but it won’t do any good if you don’t find a way to convert some of those visitors to customers. Forms give you the opportunity to sign up customers for your email newsletter, accept requests for appointment, accept suggestions from customers, and more.
When a business wants to learn more about its customers, one of the best ways is to simply ask. Since businesses can’t speak to every customer, polls are a great way to get answers from customers who want to help out. Businesses can post polls on their own websites, but they might not be seen. By creating a Polls tab on your Facebook page, you can direct customers to all of your polls and collect responses directly within Facebook. This option works best for a business owner that wants to host multiple long-term polls and continue gathering results, since short-term polls can be posted directly on users’ newsfeeds.
Instead of using Facebook’s tab feature, businesses can opt for a more intensive and customized tab. Pagemodo gives customers more flexibility as they build their Facebook forms to add contests, video, coupons, and contact forms.
Many businesses use Facebook Pages to provide information to customers, but tabs can make those pages more useful. With the right tabs, a business can give visitors the user experience they’ve grown accustomed to on websites without even having to leave their favorite social media site. Since tabs are fully customizable, businesses can add unique options to their own pages, along with the built-in options that other page owners use on a regular basis.
About the Author: Dan Steiner is a technology entrepreneur, author, and marketing consultant. He is currently serves as CEO of security firm Online Virus Repair Inc., while also running Avila Web Firm, a web design and internet marketing agency based out of San Luis Obispo, California. Additionally, he is as an active mentor and volunteer at startup events throughout region. Get more from Dan on Twitter, LinkedIn, and Google+.