Twitter Mail Vector

Yesterday you may have read from the Twitter Blog that the social network lifted its character limit from private messages. The company commented on the change as follows,

Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun.

– Sachin Agarwal, Twitter Product Manager

Of course, the changes they are referring to making earlier in the year include group direct messages from January and the direct messages to anyone update which allows you to DM a person even if you aren’t following each other in April.

All three of these changes to the direct messaging platform on Twitter seem to be an effort to stay competitive with messaging apps such as Messenger and WhatsApp.

Twitter DM GIF
via Twitter

These updates also are extremely helpful to business users.
Here are three ways your Twitter game will improve after the character limit lifts:

1. You can provide better customer support
Not only will customers be able to supply you with a full description of an issue or a compliment they want to give, but your business can now give a complete solution or ‘thank you’ back to the user. Both sides will no longer have to worry about being forced to send multiple messages in order to include a screenshot and a description—it can easily be all in one!

In combination with the ‘direct messages to anyone’ update (if you allow that in your settings), businesses don’t have to worry about following back a user just to be able to lend a helping tweet.

2. You can send out important messages to groups
If you are hosting an event or giving out instructions to winners of a contest, the new direct messages that allow up to 10,000 characters will give planners and marketers relief from trying to fit all they have to say in just 140 characters.

I look forward to the day where you can send messages out to Lists you have curated to make this process even easier! See what other people are suggesting in the comments of Twitter’s announcement.

3. You can have this update on Android, iOS, TweetDeck, twitter.com, AND Twitter for Mac
Sometimes rollouts of features will only start in one place to test for any bugs before releasing to every device the network is available. However, since the 140-character lift has been recorded as the No. 1 request amongst users, Twitter felt confident in applying the update to ALL of their apps. So no matter where you are trying to respond to a customer, you will have the ability to do so with more than 140 characters.

And now, we are just waiting for the day where we can edit a tweet.

Baby steps.

UPDATE: 

The good folks at Red Website Design have created an infographic with insights from this post and others around the web! Check it out below, and visit their blog for more great social media infographics.

4-ways-twitters-new-dm-character-limit-can-benefit-your-business1

Are you excited about this update? Let us know in the comments.

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.

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