You’d be hard pressed to find a social media marketer these days who has not gotten the memo about the importance of visual content. We all read that great Hubspot article that reported posts with photos get 104% more comments than the average post. But even armed with those numbers, Facebook page admins still ignore the most prominent image of all – the cover photo!

Even though creating a new cover photo is easy, many page admins apply the “if it ain’t broke, don’t fix it” mentality to this aspect of their Facebook page. But here’s the thing: if your cover photo has been static for the last couple of months, it IS broken! Changing up your cover photo has lots of benefits for your Facebook presence. Despite that, busy small business owners will offer lots of objections to changing up their cover photo. Here are three of the most common:

“I don’t have the budget to pay a graphic designer to create a new cover photo every month.”

Well, that’s an easy one. Use Pagemodo cover photo designer – it’s free, and you don’t have to be a graphic designer to make a great looking image. Next!

“If I change my cover photo, people won’t recognize my page and they’ll think they’ve come to the wrong place.”

That is a valid concern, which is why you have to change it thoughtfully each time, and never stray far from your brand. Not to mention that you can always leave your profile photo the same. You don’t have to recreate the cover photo wheel every time, just keep it fresh. Take Nike’s Facebook page for example. They have a simple, highly recognizable layout that could be easily refreshed every so often with minimal effort – can’t you imagine the image below in about 50 different colors?

Nike Facebook Cover Photo

“People don’t spend time on Facebook pages like they used to. They interact with brands through their News Feeds now, so why does it matter?”

Ah, excellent point. People DO interact much more with brands through their News Feeds now. And you know what shows up in News Feeds? New cover photos! Which brings us back to that Hubspot stat above – photo posts get much higher engagement than the average post, and your cover photo is yet another great visual post option. Take a look at Coca-Cola’s most recent cover photo change below. The 3,585 people who liked it were not hanging out on Coke’s Facebook page all day – it showed up in their News Feeds and they engaged with it there. That’s 3,585 likes that would not have gotten figured into Facebook’s ranking algorithm if Coke hadn’t updated their cover photo that day.

coke_cover_photo

Are you convinced that you need to give your Facebook cover photo a little love this week? Let us know about your own experiences with changing up your Facebook profile’s appearance in the comments below.

About the Author: Sarah Matista is the product marketing manager and resident blogger for Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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