A blog is an asset to any small business’ content marketing strategy. It is a tool that can do more than entertain your current audience; it can reach out to your potential audience. Research finds, “81% of the people online trust information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation.”
But, what good are these statistics if no one is able to find your blog?
Over on the Web’s blog we have talked a lot about the proper ways to start a blog for your small business. And we thought an important addendum to this information is how to SHARE what you are writing.
To ensure that your blog is reaching as many screens as possible try experimenting with these options:
Sharing on social media
Besides posting and tweeting within your own network, utilize tools within each social platform that connect with the audience outside of your circle of fans or followers. Here are a few examples:
Facebook: Groups, Communities, Boosted Posts (putting forth a little cash gives some targeting options for sharing your blog updates with a new audience!).
Twitter: Promoted Tweets, Replies to relatable tweets (replying to content that jives with your blog topic from influencers can get more reach – just be careful not to abuse this option).
LinkedIn: Groups (most are targeted by topic – join groups that benefit your business and help your content get shared throughout your industry).
Google+: Communities (similar to LinkedIn Groups – Google+ Communities brings alike topics into one place for discovering and sharing information).
Don’t forget about using hashtags on any of these social sites!
Networking with other bloggers
Writing blog content has to be approached with ferocity – writing at least once a week, staying abreast of the latest trends in your industry, and sharing your articles as much as possible. To trim down some of this work, you may want to seek a little help from fellow writers. By commenting on other blogs or actively using their products, writers could reach out seeking to cultivate a relationship. This could mean guest-writing on their blog or vice-versa. You could even do the seeking yourself to bloggers you admire.
By fostering relationships with other bloggers you are opening up several opportunities. One of which includes a brand new audience reading your material! This is accomplished if you write content for another blog (linking back to your own a few times, of course) or have the guest blogger’s audience follow their work onto your blog platform. This option results in a win-win for everyone!
Partnering with syndication websites
First, what is a syndication website? “Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website’s recently added content (for example, the latest news or forum posts)” (Wikipedia). In which case, if you were to partner with such a site, your blog content has the potential to reach any audience that browses these content feeds. Here are three of our favorites for you to check out:
Social Media Today
This site describes themselves as, “an independent, online community for professionals in PR, marketing, advertising, or other discipline where a thorough understanding of social media is mission-critical.”
To become a contributor or be able to comment through this site, you just have to first create an account. Then when building your profile, sync your feed of blog articles to the site in the hopes they will approve the content and share it for you! We have had many posts picked up by SM2Day so it is at the top of our list!
Social Media Examiner
This site describes themselves as, “the world’s largest online social media magazine…help[ing] businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.”
To become a contributor to this site, you have to submit your work for review AND it cannot have been published elsewhere first. Their editorial team seeks the best content that is cohesive with their mission and decides on what to publish from there. We love to share news from this site, it is timely and relevant, and we would love to be reading news from you one day!
“The purpose of Alltop is to help you answer the question, ‘What’s happening?’ in ‘all the topics’ that interest you” (Alltop About). This site has work, health, culture, interests, tech, people, good, news, geos and sports as their main topics (so many to choose from!).
To become a contributor to this site, it is much like Social Media Examiner in that you need to submit your content for review. But in doing so, you could join a feed that is ranked in the top 2200 sites in the United States, according to Alexa.com.
Transform content into visual content
Why just share your blog post once? To give variety to your audience, try recreating your posts in multiple formats: Infographics (try Piktochart to get started), Slideshares, or even eye-catching graphics! For inspiration, see how we used Pagemodo Post Designer to transform the content in this blog post below:
Engaging in these methods of sharing are sure to boost the exposure of your brand name and establish you as a thought-leader within your industry.
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.