Change is inevitable. Some people fear change, while others welcome it and quickly adapt.

In terms of changes, the one gripe that seems to be the most prominent these days is when Facebook makes any alteration. One of the main things people dislike about Facebook changes is that they seem to “just happen” without any explanation of what new things can be done. You may have voluntarily switched your small business fan page over to Timeline, or were forced on March 30th of this year. Whether you did it on your own or entered Timeline kicking and screaming, Pagemodo is here to provide a quick overview of how the Timeline features can benefit your small business.

  1. Star a post. You can make a post stand out with the star function. Simply hover over a post and click on the star icon (Highlight) that appears, and it will double in size. This is an excellent way to highlight a special message or feature a photo of your small business merchandise.
  2. Pin a post. Similar to the star function, pinning is designed to highlight a post by “pinning it” to the top of your Timeline page. Hover over the post and click on the pencil icon (Edit) that appears and select “Pin to Top.” This will move the post to the top of the left side, where it will remain for seven days.
  3. Cover photo. Not to be confused with the standard profile photo, the cover photo is the large picture that resides at the very top of the Timeline page. Ideally, the profile photo (which resides in the lower left corner) will be the logo of your small business, while the much larger cover photo is an excellent opportunity to feature some aspect of your business, thus expanding your brand. If you have a brick-and-mortar location, this would be a great place to post a picture of your store to help customers easily identify it when they come for a visit. Discover the proper dimensions for the cover image you should use.
  4. Custom tabs. Below your cover photo are four visible tabs (more can be created and seen in an expanded view). The first is for Photos, which cannot be changed, but the others can be customized to suit your needs. Use these to attract customers to apps that promote special deals and features. Change these up from time-to-time to get visitors to click to various aspects of your small business.  Learn how to arrange the order of custom tabs showcased along the top of your fan page.
  5. Milestones. Use the milestones function to feature important posts, creating a story about your small business by conveying your business growth. Customers like to see small businesses that are thriving and have a solid history. Learn how to add milestones.
  6. Admin Panel. The admin panel consists of four tabs – Manage, Build Audience, Help, Hide – that allow you to easily manage and monitor activity on your Timeline page. You can easily view metrics and engage with customers with this feature. When you are not using the panel, click the Hide tab to put it away.
  7. Activity log. The activity log allows you to manage and review everything that you share on the Timeline page of your small business. You can view all activity, keep up with customer comments, manage likes and answer questions with this tool.
  8. Hide posts. This feature allows you to hide posts that you do not want displayed on your Timeline wall. Instead of deleting a post forever, you can simply hide it and have the option of having it surface again. To view this option from your Timeline wall, hover over the comment you wish to hide and click on the pencil icon.
  9. About section. Use this area to provide more detailed information about your small business. The about section should contain a call to action (CTA), which will get the visitors to “do something.” Whether it’s your business phone number or a link to your small business website, you want visitors to engage in some action that will give them more information.

Have more questions? Check out our previous blog post that answers some of the top questions posted by our Facebook Fans.

About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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