We are always going to be the first to tell you that visual posts on social media are the most effective.
Our favorite facts from the infographic below:
– Facebook users upload at least 350 million photos EVERY DAY.
It is suggested to take advantage of this fact by sharing others’ photos to drive engagement. This user generated content is a great way to provide original content about your brand and show interaction with your community.
Example: Starbucks posts photos to Facebook from their users on Instagram.
– On Twitter, implementing Twitter Cards will include applicable visual media content.
Instead of just having a photo or just having a link, Twitter Cards gives both to a browsing Twitter user when scrolling through their feed. This is great for impressions AND clicks for your tweets.
Example: Huffington Post includes an image and customized the “title” tag to create an effective and click-worthy call to action.
– YouTube has a video editor that can be used to create new videos from existing content.
To spruce up your video marketing strategy, you can manipulate old videos into new to cut down on time and resources.
Example: ADT will take bits and pieces of their footage to allow viewers to peek inside homes of professional athletes who use ADT Pulse.
What’s the most engaging visual content piece you have posted?
Share with us in the comments with a link to the post!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.