As a savvy small business marketer, you have created a number of social media profiles in addition to your website in order to reach a broader audience online. Then you looked at your Facebook, Twitter, LinkedIn, and Google Plus profiles with pride, and then thought, “Oh god, what am I going to post on all of these things every day.”
Judging from the news feeds I have seen, it’s clear that you aren’t the only person to have had this moment of panic. Small business owners are busy people who don’t have much time to dedicate to social media, and it’s all too easy to slip into the bad habit of coming up with one post and pushing it out to all of your profiles at once. I understand…but please stop doing that.