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The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them to make a purchase. Blogging is a prime way to provide timely, valuable content to your readers that speak to the holiday season and keep them coming back for more helpful tips and material.

If you’re wondering how to position your blog for increased traffic and subtly generate sales, this is the article for you! Try these four tips to successfully blog for business during the holidays. read more

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure. read more

It’s no secret that visual content is key to engagement on social media, no matter what platform you’re posting on. According to a study we did last year analyzing nearly 5,000 user profiles, sharing photos is the best way to get retweets on Twitter and likes on Facebook—and to combat organic reach decline. But what if you don’t have a huge library of photos to choose from?

Not a problem. Visuals on social media can come in lots of forms other than photos—infographics, quotes, post designs—and still be just as successful. What matters is that you provide some kind of eye candy to go along with your message. If you don’t have a graphic designer on staff to lend a hand, don’t worry; we’ve put together 10 simple tips for making eye-catching visual posts that anyone can handle. read more

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At the risk of sounding like a broken record, your organic reach might soon be affected by updates to Facebook’s News Feed algorithms. If your organic reach took a beating after the recent crackdown on promotional content, or is still recovering from last year’s post-update reachageddon, your ears may have pricked up in April when the blogosphere lit up with mentions of yet another algorithm change on Facebook.

So, what’s the latest news for your Facebook business page? According to Facebook’s product manager Max Eulenstein and user experience researcher Lauren Scissors, there are actually three things that are about to change about the Facebook News Feed algorithm: read more

As an ecommerce or online business owner, you understand the value of content marketing. However, understanding its worth and following through with consistent action are two different things. Unless you have a detailed and tangible plan for creating and distributing content, you won’t succeed in this area of business.

Why a content plan matters

In any aspect of business, it’s critical to have a plan. Without one, you wind up getting easily sidetracked by changing trends and developments. For content marketing in particular, it’s important to have a detailed plan to keep you grounded and honest. read more

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It’s no secret that visual content reigns supreme when it comes to engagement on social media. In fact, a 2013 study found that 93% of the most engaging posts on Facebook were photo posts, and a similar study in 2014 found that 47% of Tweets that saw the most interaction contained photos. (SocialBakers). With that in mind, it’s no surprise that people share more than 55,000,000 photos and videos on social media each day (24MotionDesign infographic)

However, even once you know the numbers, it can be tough to figure out what to post. If you’re not a photographer or a retailer who has new products to post all the time, what on earth are you supposed to post images of all the time? Well, the good news is that not all of the images you post have to be photos – they can be eye-catching designs featuring things like events, promotions, or even inspiring quotes. read more

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“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:

Why is this happening?

In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.” read more

We’ve all had it happen. You post something to Facebook one day that you’re sure is going to be a hit, only to see it fall completely flat – and then the next day, some link you tweeted goes viral in a matter of hours. The seeming randomness of social media success can be maddening at times, and can make you wonder if it’s all just the luck of the draw. But if you really pay attention to the details of your posting habits, you’ll start to see patterns emerge that can make a world of difference to your engagement. read more

Even though we all know how important Facebook is to any social media marketing strategy, it can be hard sometimes not to throw up your hands and admit defeat upon hearing that organic reach is declining…again. If you haven’t already noticed it for yourself, perhaps you read about it on sites like Valleywag, which recently reported that a source implied marketers should be prepared see their organic page reach decrease to 1 or 2 percent in the coming months. In fact, Valleywag went so far as to say “companies on Facebook will have to pay or be pointless.” While the road to better reach will certainly become more difficult for marketers now, this last statement seems a bit hyperbolic. read more

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