Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content can admittedly be more time consuming than sending out an email blast, putting up some new signage, or running an ad on Facebook.

Why does content marketing take more time? Because truly effective content marketing (which is obviously the only kind you’re interested in) takes insight, planning, and sharing. First you have to consider the needs and interests of your potential customers to make sure you’re creating content that will be helpful and engaging for them. Next you have to plan how and when you’re going to roll that content out. Finally, you have to actually get that content in front of the people you want to have engage with and share it. read more

Instagram engagement

Historically when we have thought of Instagram, the immediate image that comes to mind has been an amalgam of teenagers’ selfies, pictures of elaborate meals, and an assortment of other poor quality, low content images. This may be one of the reasons that businesses have tended to avoid using this particular branch of social media, but they may be making a big mistake. When used properly, Instagram can be a highly beneficial platform that allows businesses to better connect with followers and craft a unique online presence. read more

It’s a pretty universally known fact nowadays that visuals are the key to greater engagement on social media. Which is why we are always on the lookout for tips, tricks, and tools to help you create eye-catching visuals to share with your fansand followers. Today, that search resulted in a fantastic infographic from the good folks at Column Five Media (via the equally good folks at DesignTaxi).

The infographic below details some key best practices for designing visuals that anyone can master, whether they have design experience or not. Keep these 10 tips in mind when creating your social media graphics with Post Designer, or images for your Facebook ads! read more

Round

Yesterday (February 1st) was the day Pagemodo first hatched, and we’re still celebrating! How? Well, for starters, we’re giving you 60% off Pagemodo Premium – just enter the code HAPPYHATCHDAY at checkout now through February 3rd.

A gift? Oh, there’s no need for all that. The best gift you could give us is to show off the awesome stuff you can make with Pagemodo. Whether you want to share a cover photo or post design you’ve already made, or make us a birthday card with Post Designer just for the occasion, we’d love to show off your creations to our followers! read more

How to use fonts infographic

It’s no secret that visual content reigns supreme when it comes to engagement on social media. In fact, a 2013 study found that 93% of the most engaging posts on Facebook were photo posts, and a similar study in 2014 found that 47% of Tweets that saw the most interaction contained photos. (SocialBakers). With that in mind, it’s no surprise that people share more than 55,000,000 photos and videos on social media each day (24MotionDesign infographic)

However, even once you know the numbers, it can be tough to figure out what to post. If you’re not a photographer or a retailer who has new products to post all the time, what on earth are you supposed to post images of all the time? Well, the good news is that not all of the images you post have to be photos – they can be eye-catching designs featuring things like events, promotions, or even inspiring quotes. read more

Today we are delighted to announce the latest edition of Pagemodo Post Designer! Since launching the initial beta version of this tool a few months back, we’ve been gathering feedback from our users in order to make sure the final release is exactly what they need. While we still have a few exciting items to add to the finished product, today’s beta update offers lots of new features and a whole new look for the design interface. But before we get ahead of ourselves, let’s start with a brief recap: read more

Over the past year, Pagemodo users have been telling us they need help creating visual, engaging images for their social media posts. There are 3 reasons for this:

–  Not everybody has the design eye to create highly appealing, professional marketing images
–  Professional tools like Adobe Photoshop and Illustrator are pricey
–  Hiring a designer is expensive and slows down the process

One thing is clear: there is a big advantage to creating visual marketing designs. Users are 44% more likely to engage with content on social media that contains pictures (Hubspot). Not only that – photo posts generate 53% more likes than the average post and 104% more comments than the average post, too.  And as Facebook Ads become more important, and social networks like Pinterest and Instagram keep growing, the importance of a professional image has never been greater. read more

There’s a lot of talk on the web these days about what to post on Facebook, how to create the perfect post, and how important visual posts are to improving things like reach and virality. (Yes, a lot of that talk is coming from this blog.)

But just because you are convinced of the importance of posting images and other types of visuals on Facebook and other platforms does not mean that you know where to get them. Well, the cheapest solution is to create them yourself.

Not a photographer? No worries, you don’t have to be a pro to post your own images on social media. However, a little instruction can go a long way toward making your photos more evocative, visually pleasing, and share-worthy. read more

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