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Brands spend a great deal of time attempting to make strong connections with their customers on social media. However, a recent study by Pear Analytics called 40 percent of Twitter messages “pointless babble.”  There was some debate over the accuracy of the study, but whether or not e-commerce brands agree with the findings, it opened the door to discussions about the true value of social media communication.

It is impossible to make every single social media message impactful – there is no way to knock every single message out of the park, every single time. With the right strategy in place, however, e-commerce companies can leverage social media for success.  In order to get the most from social communications, brands should treat outlets like Twitter and Facebook as platforms for real-time engagement, rather than simply a soapbox for self-promotion. read more


To take your social strategy to the next level, you have to research your customers, your competition, and even yourself to re-strategize your presence on social media.

What most small businesses forget is that you can also learn a lot from researching big brands who don’t operate in your industry. You may not be able to have the same scale of campaigns due to budgetary differences, but you can acquire strategies to apply to your own campaigns.

One of my favorite big brands to look at for this purpose is Coca-Cola. From just the mention of their name, I bet you are imagining a red can with fancy typography – am I right? read more

Social Media Trends Infographic Clip

We are always going to be the first to tell you that visual posts on social media are the most effective.

That’s why we have invested so much time in creating tools like Post Designer and Cover Photo Designer to give you an edge when developing your social media presence.

The fine folks over at Pamorama and Vocus seem to agree with us in their roundup of the social media trends of 2014 – they are all visual components!

Our favorite facts from the infographic below:

– Facebook users upload at least 350 million photos EVERY DAY.
It is suggested to take advantage of this fact by sharing others’ photos to drive engagement. This user generated content is a great way to provide original content about your brand and show interaction with your community. read more

Amazon Wishlist Logo

Amazon and Twitter are at it again.

Back in May, we told you about how the dynamic duo came together to allow you to add items to your Amazon cart with a hashtag in your tweet (#AmazonCart).

Now Amazon has extended their integration with Twitter just in time for the holiday season with #AmazonWishList.

Here’s how it works: if you are browsing your Twitter feed, and see a product you like, you can reply back to a product tweet with a comment and the hashtag: #AmazonWishList. By doing so, Amazon will automatically drop that product into your Amazon account’s wish list for a future checkout. At which time, @MyAmazon will respond back to you letting you know the status of your request. This could be if it was added to your wish list successfully, if the product was out of stock, or instructions on finishing the check out later. read more

Breast Cancer Foundation Redesigned Logos

October is Breast Cancer Awareness Month. A month dedicated to spreading the word about a terrible disease that affects over 220,000 women in the United States annually. A month used to teach women that the best prevention is early detection through self-check and screenings.

This year, the Breast Cancer Foundation found an effective and engaging way to share this message. In collaboration with the advertising agency DDB Singapore, the foundation created ads of redesigned social media logos. These logos were reimagined to remind you to perform a breast exam as often as you check your social feeds. read more

We are pretty sure you may have heard about this company, Apple, that likes to produce technological devices. They have been innovating for the past 30-some-odd years; and on Tuesday they held a conference called #AppleLive to introduce a few more items they have been working on.

All kidding aside, the keynote on Tuesday was jam-packed with devices that have excited the technology community. Leading up to the event there was a lot of speculation on what consumers can expect from the next iteration of Apple, and most would agree that Apple delivered on their promises to keep up. read more

Everyone’s doing it. And when it comes to social media, you should be too. But as a newbie entrepreneur, your plate is already full. How do you navigate the online atmosphere to find out how to best use social media to market your business and which platforms make the most sense? While there’s no one-size-fits-all approach, a few general guidelines will help you find your niche.

1. Start With the Most Popular Sites
The most popular social media websites include LinkedIn, Facebook, and Twitter. Account setup on each platform is simple, but you’ll need to customize content for each one. Be blunt about your expertise on LinkedIn and keep it professional. Facebook allows you to be less formal and more conversational. Here you can elicit consumer feedback with polls and giveaways, for example. Since tweets are limited to 140 characters, use Twitter to post links to articles on your blog or concise snippets of information about your company or product. read more

Inspired by the recent National Dance Day on Saturday, July 26th, I have decided to reflect upon the social media habits one of my favorite reality shows, So You Think You Can Dance (SYTYCD).

Over the last 11 seasons, SYTYCD has accumulated quite a following on Twitter with well over 200,000 followers. Personally, I have enjoyed the integration of social and TV for this show. Each season, the show ensures every contestant has a Twitter handle, which allows users to get to know the contestants better; I can tweet about my favorite dances or dancers (with the potential of them tweeting back at me) and get a more engaging experience with the show. Years later, I still find myself following old contestants through their successes of reaching Broadway or seeing them as back-up dancers for a variety of artists. read more

While we have always told you defining your goals on social should be your number one priority, measuring your efforts to reach those goals is just as important. Unfortunately, it has historically been difficult to measure that success on Twitter given the limited access to the data needed to prove it.

But today, we are happy to share with you that Twitter has finally improved their analytics page by adding a slew of long-awaited metrics for business.

Here’s what is new:

Previous Twitter dashboard: read more

Whether it was the original intent or not, Twitter’s brief debut of a ‘Buy now’ button has created quite a buzz among the social media press. Was it a leak? Was it a test? Has Twitter finally figured out social media monetization?

It looks like we’ll have to wait for the answers to these questions, as Twitter has not come out with an official announcement just yet. The company sparked some debate at the end of June when a new ‘Buy now’ button appeared on several tweets showing images and links to products. The button disappeared as quickly as it came, but it left an impression on curious marketers. read more


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