We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

Constant Contact 2016 Social Media Image Guide Cover Image

There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.

But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads.

Save the graphic below to ensure every one of your social posts are pixel perfect!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter. read more

9 Types of Twitter Ads

On Tuesday, January 5th, Twitter announced a new ad format in their advertising suite called Conversational Ads. In short, these new ads will make it easier for consumers to engage with your brand and spread your campaign message.

This is an exciting addition to Twitter Advertising, but if you are new to the social media advertising world, you may not know all of your Twitter ad options.

Things to Know:

  • Over the last year Twitter has struggled with a slowing user growth rate.
  • So they have doubled down on their Twitter advertising efforts, and it has paid off. Twitter ads are more than twice as likely as organic tweets to convert users, and paid ads generate leads at one-third the cost of other marketing channels.
  • There are three high-level ways to price and promote your tweets.

Promoted Tweets: Similar to a Boosted Post on Facebook, where you add a few dollars behind a favorite piece of content to get more eyes on your tweet.
Promoted Accounts: Includes a short description about why someone should follow your account and provides an easy button to “Follow” you within the tweet.
Promoted Trends: Sends your hashtag to the top of the trending hashtag list in certain locations. This is probably one of the most expensive options and will only be provided as an option if it fits within the monthly budget you shared with Twitter. read more

As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.

To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation! read more

Pope on Snapchat

Across the world, Pope Francis has known to be a very progressive Pope – he even has his own Twitter account (@Pontifex). Therefore, when he announced his visit to the U.S. this year, the internet was ready.

Since our offices reside in the Washington, D.C. area (the first stop of Pope Francis’ three-city tour), we thought we would collect our top five favorite social moments captured during his visit to the nation’s capital.

Enjoy!

1. Twitter Created Special Emojis
While on Twitter this week, you have the opportunity to share emojis created JUST for the Pope’s visit. All you have to do is include any of the four hashtags associated with his visit, and Twitter will automatically add the emoji to the end of the hashtag. Click on the hashtags to see the excitement! read more

Twitter Mail Vector

Yesterday you may have read from the Twitter Blog that the social network lifted its character limit from private messages. The company commented on the change as follows,

Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun. read more

Half_Life_Social_Media

When you hear the term “half-life,” you might think of nuclear physics; but it can also apply to the posts we write on Twitter.

The half-life of a tweet is an important metric which can be used by marketers to define and alter their overall social media strategy. It can be one of the best ways to measure the extent of engagement with the target audience. It is also a good exercise to make abundantly available social analytics data useful for your business.

But first, what is a half-life?
Usually when we talk about a half-life we reference the amount of time required for the amount of something to fall to half of its initial value. read more

Meerkat and Periscope Logos

By this point, we assume you would have heard about the fierce competition between two new apps on the social media scene: Periscope and Meerkat.

At first glance, these iPhone apps will look incredibly similar.

Both are only available on iOS, they connect to Twitter, and they allow users to take video on their phones and live-stream the footage to their Twitter followers (who follow the link provided by the app).

In truth, there are some major differences between Periscope and Meerkat that have left these two in a tight race for users. But before we talk about those differences, let’s dive into why these apps could be important for your business in the first place… read more

Twitter sizes infographic

Judging from the popularity of the Facebook page dimensions cheat sheet we shared recently, there is a lot of confusion out there about all the different image sizes social media marketers need to know!

We are happy to further feed your need for clarification with the fantastic Twitter sizes cheat sheet created by Australian marketing agency Online Circle Digital. The infographic below details everything from profile pictures to video tweets and everything in between. Looking for an easy way to make eye-catching images? Try Post Designer! Since you can download the images you create, you can use them for things like profile pictures in addition to the images you post directly to Twitter from the tool. read more

smart tv vector

We have talked before about how to combine social with physical promotions and email marketing. But have you ever considered the possibilities for integrating social media with the most iconic of traditional marketing channels? We’re talking about television, of course!

With Digiday reporting that “Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns,” it would be crazy to ignore the potential in combining social and television marketing efforts.

For example, the awards season is quickly approaching. Typically, these shows will have hashtags associated with the awards ceremony and encourage the viewers to live-tweet at home about everything from the winners to the designer gowns. read more

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