2016_social_predictions

Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on everything we sign for the next few weeks. It’s also the time when there’s no shortage of predictions floating around the blogosphere from social media and marketing experts about all the trends that will affect our planning and goal setting!

To help you dip a toe into all the news, we skimmed some high-level predictions from experts that we think might prove useful and intriguing for social media marketers in 2016. There are many more out there, so definitely do some digging when you have the time. Since one of my predictions was to spend less time procrastinating, it seems only appropriate that we jump right in!

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Twitter Conversions Infographic cover Image

Only 34% of marketers use Twitter to successfully generate leads.”

Hubspot

You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads?

The following statistics about Twitter’s millions of users, gathered by Hubspot and visualized by Market Domination Media, will help small businesses take advantage of existing Twitter features to maximize lead generation.

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Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have.

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New Badge

Twitter has been one busy little bird this spring. While Twitter updates are not uncommon, it’s worth noting that this month alone, everyone’s favorite microblogging platform has released four significant updates to various feature sets. Do you know what they are?

If not, here’s what’s new, and why you should take note: 

1. Retweet With Comments

We’re starting with this one because, well, it’s the one we’re most excited about. For years, Twitter users have been working around the inexplicable inability to ‘quote’ tweets on the desktop the same way they could from their mobile devices. On mobile, we have had the choice between retweeting directly (sending someone else’s tweet out to your own users) and tweet quoting (adding your own comments to a tweet’s content). From the desktop, however, the only option was to directly retweet, or copy and paste the content into a new tweet to add your spin. Since nobody has time for that, the release of the new Retweet with Comments feature is a welcome change.

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Dressing-Your-Content_For_Success_cover

In May, 2013, the good people over at Social Media Examiner released a comprehensive survey of 3000 marketers in the industry. One of the undertakings of this Social Media Industry Marketing Report was to find out what questions these marketers had in common about social media. A whopping 90% said that their most important question was “What social tactics are most effective?”

And they’re not alone. We hear this question all the time. With so many social platforms available today, all of which have different best practices, it can be mind-boggling to try to keep it all straight. Especially for small business owners who are trying to be both owner and marketer at once. With that in mind, we created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most popular social networks. Whether you read it once, bookmark it in your browser, or print it out and post it in your office, we hope it helps make your social marketing a little more manageable!

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caution

As social media evolves, it’s important to stay on top of the rules and guidelines for leveraging content generated on social sites in your marketing materials. Knowing as we do that social proof is incredibly influential to potential customers, it’s understandable that businesses want to make the most of it in their marketing. However, neglecting to understand (or openly disregarding) the rules that govern this content can potentially land you in some very hot water.

Take, for example, the recent dust-up over CBS Films’ use of a tweet (or part of a tweet) by New York Times film critic A. O. Scott in a print ad. The studio took out a full page ad in Times promoting the film Inside Llewyn Davis, and the ad’s creative featured a single tweet by A. O. Scott.

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growth

Here we are in the final month of 2013 – you made it! As you look back on the successes you’ve had in small business marketing over the past year, we hope that your social media strategy makes the list. It has become an increasingly critical part of any business’s marketing mix – and also we just love social media here at Pagemodo.

So how did our beloved social media fare overall the last 12 months? Here’s a fantastic infographic from Search Engine Journal to give you the whole picture:

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Our September Content Roundup continues today with a discussion of best practices for your Twitter content strategy. This post assumes you’re already familiar with Twitter and have set up your business account. If you need a refresher of the terminology we’ll be using, here’s a helpful glossary of Twitter terms.

What began as a way for people to share thoughts, vent frustrations, and otherwise express themselves in 140 character fragments, has now become a powerful tool that can play a crucial role in any good content marketing strategy. In order to help you maximize Twitter’s potential, we’ll cover how best to share content, when to share it, and what you should be sharing. We will start, however, with why you’re tweeting your content in the first place.

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