Our social media profile design series continues today. In case you missed it, here’s yesterday’s Facebook Page Cheat Sheet.

The seemingly ever-changing interface of Twitter has made it somewhat of a moving target for users. Not only does the interface itself get periodic facelifts, the dynamic-feed-over-static-background setup causes a different experience for users based on their screen size. All that aside, there are still come best practices to follow when setting up your Twitter profile that can help you navigate these issues and come out with a great looking home for all your tweets. read more

People in the business world – especially in tech fields – always talk about the importance of being a leader. Sometimes, however, it’s good to be a follower.

A Twitter follower, that is. Twitter is a fantastic and often underused resource for social media and business know-how. Many small business owners follow blogs, websites, and Facebook pages, but don’t think of Twitter as a place for reliable advice. Twitter has two major advantages for busy entrepreneurs though – speed and mobility. Rather than checking your email and all your favorite websites for the latest articles, wouldn’t it be faster to scroll through them all in one place? Twitter’s mobility also means you can multi-task by learning while waiting in line or riding public transit. read more

Last week we promised you something big was coming from Pagemodo, and today we are delighted to announce its arrival!

Pagemodo Posts is the newest addition to Pagemodo’s suite of tools that help small business marketers get the most out of their social media efforts. Pagemodo’s other products – Cover Photo Designer and Custom Page Apps – help users design and optimize their Facebook page, and Posts completes the package by helping users find, schedule and post the content that will engage their followers. Another exciting feature of Posts? It’s Pagemodo’s first product that also works with Twitter. read more

If you’re reading this blog right now, you probably already know that social media is an incredibly important marketing arena for small business owners. But knowing that you should be doing something, and having the time and resources to do it are two very different things.

We’ve shared hundreds of articles offering advice on how to create a successful social media presence. But sometimes the question isn’t how, but when?

We have observed that Pagemodo users who run small businesses are long on enthusiasm for social media, but are always short on time. In a recent survey by eVoice, small business owners reported that the single most valuable asset to their business was time – not their computer, not their website, not their storefront location. We realized that the most important thing we could do right now for our small business users was not to give them more advice; what they really need is more time. read more

Our September Content Roundup continues today with a discussion of best practices for your Twitter content strategy. This post assumes you’re already familiar with Twitter and have set up your business account. If you need a refresher of the terminology we’ll be using, here’s a helpful glossary of Twitter terms.

What began as a way for people to share thoughts, vent frustrations, and otherwise express themselves in 140 character fragments, has now become a powerful tool that can play a crucial role in any good content marketing strategy. In order to help you maximize Twitter’s potential, we’ll cover how best to share content, when to share it, and what you should be sharing. We will start, however, with why you’re tweeting your content in the first place. read more


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