You may have heard that we recently launched a brand new tool (because we’re so excited we can’t stop talking about it).

[Get a look at Pagemodo Posts]

We been getting some questions from our users about the creation of Pagemodo Posts, so we thought we’d sit down and get some answers for you directly from the source: Pagemodo’s General Manager Alfredo Ramos.

What motivated the team to create Pagemodo Posts?
“It was a natural progression for Pagemodo. We came to life as a company by building a product that helped businesses customize their Facebook Page using custom tabs. We received a lot of positive feedback from our users, saying that we’d simplified things that were previously impossible for them to do because they lacked the technical or design skills to do so.

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Back in August, we discussed best practices for creating a winning Cover Photo for your company’s Facebook Timeline Page. In that post, we talked about how you can either use a single large image from your own library, or create a custom Cover Photo to really reflect your brand’s character.

If you’re not a graphic designer with professional creative software at your fingertips, a great resource for making custom images is Pagemodo’s Cover Photo Designer. Since its launch in mid-August, 2012, thousands of people have used the tool to create fantastic Cover Photos that show off their company’s personality. So today, we’d like to share some great customer-created images. Congrats to the companies below on a job well done!

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Last month we released the new Pagemodo Cover Photo Designer. To find out more about how small businesses can take full advantage of this new tool and build a brand on Facebook, we sat down with Webs’ Founder Haroon Mokhtarzada:

Why should a small business have a Facebook page?

Facebook is the dominant player in the social media space.  If your small business is not there, you are missing out on hundreds of millions of Facebook users, many of whom spend an average of an hour a day on the site.  Reaching out to a large volume of engaged users will give your small business the potential to get people talking about and sharing your products and services with others.  Plus, it’s free to put up your Facebook Page.  This is a very low (no) cost tool with which to market your business.

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Now that your small business has the new Timeline page on Facebook, you may be wondering how to get new eyeballs to look at it. Sure, your current followers and customers will get to see it, but you also want to attract new customers and increase your fan base. You can increase the chances of your small business Timeline page being discovered through random searches by employing a few tactics of search engine optimization (SEO).

Before we dive in with the tips, it should be noted that the world of SEO is constantly evolving, and it would be wise to keep abreast of the latest developments and updates. SEO is not a perfect science, but your small business presence on Facebook can benefit from tinkering with the various aspects that can make it more visible to search engines.

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The saying “first impressions make lasting impressions” still rings true, even for a Facebook page.  You should create a stylish and informative Welcome or Info Tab about your business to give people an idea of who you are and what your business does.

Here are six tips to creating an amazing info tab that will get you results. Let’s use the old “Who-What-When-Where-Why&How” approach to creating an informative tab for your visitors.  Here are the types of information that visitors will be looking for on your tab:

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Change is inevitable. Some people fear change, while others welcome it and quickly adapt.

In terms of changes, the one gripe that seems to be the most prominent these days is when Facebook makes any alteration. One of the main things people dislike about Facebook changes is that they seem to “just happen” without any explanation of what new things can be done. You may have voluntarily switched your small business fan page over to Timeline, or were forced on March 30th of this year. Whether you did it on your own or entered Timeline kicking and screaming, Pagemodo is here to provide a quick overview of how the Timeline features can benefit your small business.

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New features just keep on rolling! Today we are announcing that Pagemodo users can now create iFrame tabs.

Not sure what  an iFrame tab is? Simply put, this tab will allow you to pull website content by linking your Pagemodo custom tab to any URL address. For example, if you wanted to display your website directly on your Facebook fan page, now you can! All you have to do is enter your site URL and presto, your fans have direct access right on your fan page. Here’s an example of how Pagemodo’s website would look like within a published iFrame:

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Last week Facebook rolled out the mandatory switch for all Facebook fan pages to the new Timeline format. Here are 7 tips & tricks to help you make the most of the new layout:

  • Timeline is much more image oriented. Make sure you utilize the right image sizes to get the best quality. In order for your custom images to render with the best quality possible, utilize the following image sizes in the new Timeline layout:
    • Cover photo: 851px wide x 315px high
    • Profile picture: 180 px wide x 180 px high
    • Thumbnail image for apps: 111 px wide x 74 px high
    • Highlighted & milestone images: 843 px wide x 403 px high.

    It is important to note that Facebook has set out several guidelines for what is and isn’t allowed to be posted as cover images.   This new cover image is NOT allowed to have a call to action, meaning no phone number, no email—no contact info; no way to drive users to Like you; no way for someone to purchase your product.  This means that users need to take advantage of custom tabs (now known as custom apps)

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It’s been a very exciting month here at Pagemodo. We have been working around the clock to introduce new features that take full advantage of the new Facebook Timeline layout. Today we are proud to announce two new features:

Optimized Timeline Themes

Pagemodo users now have the option to refresh their existing 520 px wide templates to take advantage of Timeline’s wider format. Now you have more space to tell your story! To edit your templates:

  1. Log into your dashboard and hover over the tab page you would like to update. Doing so will pop up a menu option with various editing options.
  2. Click on the gears icon and select “Update to Timeline” choice.
  3. After clicking the “Update to Timeline”, our system will automatically resize your existing template to a wider format. Here’s an example of how the templates will change:
  4. Review your page and ensure that all images are sized the way you want them. PLEASE NOTE: Wider layout widths might require some of your images to be re-uploaded in order to ensure image quality and dimensions continue to render properly.
  5. Re-publish your wider template by clicking on the Publish tab and you are done!

Customizable Tab Images

In addition to newly optimized wider templates, we are happy to announce the new tab image customization feature. This option is available in your publish step:

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As the news about the new Timeline layout for Facebook Fan pages has spread, some users have raised a few questions about its impact on Pagemodo custom tabs.

To answer some frequently asked questions, let’s review a few key items:

  1. Your Pagemodo Tabs Will Continue to Work: Upon launching of the new Facebook Timeline layout for Facebook Fan pages, all your Pagemodo custom pages will still work.
  2. Launch Date: Though you can already preview your Timeline, there is no rush to convert your fan page to the new layout. Facebook will automatically convert all Pages to the Timeline format on March 30, 2o12.
  3. Like Gates Still Work: Any pages you have created with Like-gates will continue to function.
  4. Default Tabs: The new default landing page for your fan page will be your timeline. You can’t change the default landing view to another view or app, but you can link people directly to a particular view or app on your Page. Find the URL for a view or app on your Page in the web address bar of your browser when you visit that view or app. Discover how to drive traffic to your custom tabs with Timeline.
  5. Wider Tabs: The Timeline introduction increases the available space for custom tabs from 520 pixels to 810 pixels. Your Pagemodo tabs will seamlessly fit the new width automatically – no change required on your part.
  6. Tab Positioning: Your tabs will still be on your page, however they will appear right below your pages’  cover image. Learn how to change the order of your tabs.
  7. Custom Tab Icons: As the site owner, you now have complete control over the imagery chosen for your custom tabs. Learn how to change your custom tab image.

Pagemodo is dedicated to providing the best tools for small businesses to get the most out of their Facebook marketing. Thanks for being a member of Pagemodo and we look forward to continuing to offer you the best Facebook marketing tools for small businesses.

If you have any additional questions feel free to contact our support team here.

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