Most people know by now that in order to be successful, a small business must at least dip a toe into digital marketing. But knowing that it needs to be done does not – unfortunately – correlate to knowing how to do it!

Luckily, there’s a specific organization that recognizes that struggle: Do It Digital UK. The organization describes itself as:

“…an independent, not-for-profit campaign that looks to highlight resources around the UK, online and off, that can help small businesses take the next step in digital, what ever their current level of skill and engagement may be.” read more

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify! read more

Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook today and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?” read more

Marketing has undergone many changes over the years, moving from billboards and brochures to websites, email, and social media. As technology has made it easier to connect with a large number of customers at minimal cost, some of the efforts that once worked are no longer effective. An email blast to thousands of random potential customers might have worked 20 years ago, but today’s savvy consumers know how to quickly scroll through an inbox and find items of interest.

In recent years, personalization has become the preferred method of reaching customers. Whether through ad retargeting, emails, or customized delivery of certain website elements, businesses are feeling more pressured than ever to find a way to individualize their customer interactions. read more

Facebook Sports Satdium Screenshot

As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment.

Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers in Explorer. And even Instagram has tried to compete by highlighting some of their most engaging videos in their new Video Collections feature. read more

Post Designer Halloween Cover Photo

There are just a few days left until Halloween and it’s time for creative costumes, unique pumpkin carving, and inventive social media content!

We’ve already given you a list of spooky social content to share with your followers and fans, but knowing just how effective adding a picture to a post can be, we decided to add a few ideas to the list!

Not to mention, by using the new themes and Halloween images added to Post Designer today you could complete these three tricks in a pinch.

So get ghouling! read more

Twitter Mail Vector

Yesterday you may have read from the Twitter Blog that the social network lifted its character limit from private messages. The company commented on the change as follows,

Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun. read more

Facebook Advertising Demographics Infographic

We have previously broken down the steps for creating successful Facebook Ads, but we found this infographic provided by Premium IT Solutions extremely helpful in understanding the process even further.

It all starts with understanding your customer.

How well do you know your customer? Be sure to examine ALL of the Facebook demographics at your disposal before you determine who to target your ads to:

1. Target Location
Where is your ideal customer located? Do you only sell your services to certain locations? read more

Pagemodo 10 Facebook Trends of 2015

By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.

Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.

To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year. read more

QuickSprout Infographic Cover Image

We have told you when to post, how to post, and where to post. But we have never talked about why we post or engage on social media.

Until now!

Below you will learn why we like, share, comment, and post on Facebook; all thanks to the infographic we found on QuickSprout.

Why We Like
People may “like” a brand because it’s practical and they will get something in return. 35% will “like” to participate in contests, while 42% “like” to get a coupon or discount. Don’t worry—41% still “like” to just receive regular updates about their favorite brands. read more

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