Analytics vector

Competition for social media customers is more intense than ever, with brands across the globe using sites like Facebook, Twitter, and Instagram to promote their products and services. As inventive as marketers have become in the ways they stand out in busy newsfeeds, data analytics have become the great equalizer. With the right tools in place, businesses can monitor their efforts and adjust their campaigns accordingly.

As those tools have become more sophisticated, however, some brands have the advantage of speed. Instead of waiting for aggregate data, businesses now can monitor visitor engagement in real time. Knowing what visitors do as soon as they do it gives businesses the ability to know right away if a new campaign is ineffective, avoiding months of wasted time.

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Vector of paper notebook with to do list and pencil

For businesses of all sizes, social media marketing has become a necessary part of the overall marketing strategy. Social media allows brands to reach broad audiences and communicate directly with consumers for free. It’s a no-brainer marketing strategy, especially for small businesses. However, this adds another business component that must be balanced across limited people and resources.

In order to deliver the highest quality social media campaigns, without sacrificing other areas of your business, try prioritizing your social media to do list. Taking control of your ever-growing to do list will positively impact your social ROI and give you a sense of direction. Starting with the biggest hurdles and working your way down to the minutiae will make your to do list seem easy!

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Why Pinterest Matters to Marketing header

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing.

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Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

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New instagram logo

Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.”

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Summer vacation icon wheel

With Memorial Day weekend behind us, summer is right around the corner! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. For a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because you are on vacation doesn’t mean your business can put up an out of office message and pause your business and social media activity.

To best position your business to thrive while you’re enjoying your well-deserved time off, consider these tips for managing your social presence.

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Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful.

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Image of Pin tack with red background

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.”

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Social media icons with smartphone social media news

2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!

Facebook Live

Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media.

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Mark Zuckerberg with F8 Logo on Screen Behind him

Facebook’s F8 Summit, a two-day developer conference hosted in San Francisco and accessible to millions via live streaming, packed quite the punch this year. While there was speculation around certain product launches and other technological initiatives, the overwhelming roll out of ideas and latest features exceeded expectations. Given the sheer volume of information provided across the two days, we’ve created a thorough summary of the conference and what you can expect from Facebook over the next few months to ten years.

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