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They’ve done it again: Facebook released another update to your News Feed. Over the past two years, there have been numerous revisions to the News Feed algorithm, all with the focus of making it more customer-centric and user-friendly. Following the F8 Summit earlier this month, it’s no surprise that new features are being implemented quickly and often. To summarize the changes, Facebook stated the following in its April 21 announcement,

“As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top.”

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2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!

Facebook Live

Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media.

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We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals.

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Pagemodo 10 Facebook Trends of 2015

By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.

Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.

To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year.

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On Tuesday this week, Twitter announced that it will now offer a “more seamless video experience” on the network by rolling out autoplay videos.

Mirroring a move made by Facebook back in 2013, Twitter will now show native videos, Vines, and GIFs in users’ feeds. This marks a big change to the Twitter experience for users, and an important change for brands that use Twitter to reach that audience. As such, this update is generating a lot of articles and analysis around the Web. To save you from having to read all of that right away, here are 7 things we think you need to know about Twitter autoplay videos:

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It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below:

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Social Media Marketing Trends 2015

When something can become a trending topic in a matter of seconds, it is important for social media marketers to always stay up-to-date on the marketing trends affecting social media.

We are still early in 2015, but there are already trends that have emerged, which could affect your 2015 social media resolutions you made back in January.

AdWeek shared the following infographic created by JSH&A to summarize the emerging 2015 trends (keep reading for further insights):

1. Real-Time Marketing is Redefined
Historically, Real-Time Marketing (RTM) has been described as having a clever response to a trending topic at a moment’s notice. But in 2015, the description is shifting to having “the right content to share with the right audience at the right time.”

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Holy Grail - Twitter Verification

As a savvy social media user, you’ve no doubt noticed the sought-after “Verified” symbol on some users’ Twitter accounts. And whether getting that little checkmark for your very own is a to-do item on your business marketing checklist or holy-grail-level personal goal, the answer has always been the same: you’ll just have to wait.

Or will you? According to a recent ‘leak’ by a source close to Twitter, there may be some good news for people who are desperately seeking verification.

Twitter’s line on the topic has always been ‘don’t call us, we’ll call you.’ No matter how many followers you have, or how rabidly they (or you) request verification of an account. From their own support topic:

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Social Media Trends Infographic Clip

We are always going to be the first to tell you that visual posts on social media are the most effective.

That’s why we have invested so much time in creating tools like Post Designer and Cover Photo Designer to give you an edge when developing your social media presence.

The fine folks over at Pamorama and Vocus seem to agree with us in their roundup of the social media trends of 2014 – they are all visual components!

Our favorite facts from the infographic below:

– Facebook users upload at least 350 million photos EVERY DAY.
It is suggested to take advantage of this fact by sharing others’ photos to drive engagement. This user generated content is a great way to provide original content about your brand and show interaction with your community.

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Ello logo

If you’ve been hanging around the internet the last few days, you’ve likely gotten wind of the budding social network called Ello. If not, here’s a quick summary from the network’s website:

“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.”

The network is currently in its beta launch, so there are still lots of features yet to be built out. It’s invite-only at this point, which is probably to keep the user base manageable while they ramp up. But I can’t help but be reminded of the viral buzz created through Gmail’s invite-only early strategy…Either way, probably a smart move by Ello’s creators.

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