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Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.” read more

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2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!

Facebook Live

Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media. read more

It’s time once again for that most anticipated event among social media marketers of all stripes: Social Media Marketing World! Thousands of marketers from dozens of countries all over the world will descend on San Diego next week, bringing with them wit, wisdom, and lots and lots of tweets!

Whether or not you snagged a ticket to the events taking place April 17th-19th, you can be the beneficiary of all the social media savvy flying around by following the action on social media.

Last year, the event’s official hashtag saw hundreds of thousands of tweets, and this year is sure to be no different. Make sure to follow #SMMW16 to learn, laugh, and retweet. read more

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify! read more

Reviews are a double-edged sword for businesses. They increase search engine visibility and give customers a way to learn more about a store or restaurant before visiting. In recent years, local businesses in particular have become extremely susceptible to online reviews as customers rely on online research more than ever. If you own a business, positive online reviews can make the difference between a customer choosing to buy from you or a competitor.

Unfortunately, even the most customer-focused business will eventually get a bad review. Whether the comments have merit or not, the results can follow a business for years. Even if the reviews are posted on Facebook or Twitter instead of a more traditional review site like Yelp, the words can haunt a business through search results. Here are a few tips to recover from those negative reviews and reclaim your reputation. read more

wedding hashtag cover

When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.

But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry. read more

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on everything we sign for the next few weeks. It’s also the time when there’s no shortage of predictions floating around the blogosphere from social media and marketing experts about all the trends that will affect our planning and goal setting!

To help you dip a toe into all the news, we skimmed some high-level predictions from experts that we think might prove useful and intriguing for social media marketers in 2016. There are many more out there, so definitely do some digging when you have the time. Since one of my predictions was to spend less time procrastinating, it seems only appropriate that we jump right in! read more

As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.

To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation! read more

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

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