Analytics vector

Competition for social media customers is more intense than ever, with brands across the globe using sites like Facebook, Twitter, and Instagram to promote their products and services. As inventive as marketers have become in the ways they stand out in busy newsfeeds, data analytics have become the great equalizer. With the right tools in place, businesses can monitor their efforts and adjust their campaigns accordingly.

As those tools have become more sophisticated, however, some brands have the advantage of speed. Instead of waiting for aggregate data, businesses now can monitor visitor engagement in real time. Knowing what visitors do as soon as they do it gives businesses the ability to know right away if a new campaign is ineffective, avoiding months of wasted time. read more

Vector of paper notebook with to do list and pencil

For businesses of all sizes, social media marketing has become a necessary part of the overall marketing strategy. Social media allows brands to reach broad audiences and communicate directly with consumers for free. It’s a no-brainer marketing strategy, especially for small businesses. However, this adds another business component that must be balanced across limited people and resources.

In order to deliver the highest quality social media campaigns, without sacrificing other areas of your business, try prioritizing your social media to do list. Taking control of your ever-growing to do list will positively impact your social ROI and give you a sense of direction. Starting with the biggest hurdles and working your way down to the minutiae will make your to do list seem easy! read more

Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few. read more

Social media icons

The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and delighted or completely horrified you. We’re going to dig into the former and reveal how fewer, quality interactions on social media can reap great rewards from a broader audience.

A recent example of small social interactions done with great intent is from Google. An older British woman submitted a Google query in the politest of ways. Her grandson came upon her search and posted a picture of it on Twitter tweet because of its sweet nature: read more

New instagram logo

Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.” read more

Social media icons

In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of focus and strategy. For small businesses, your funds are precious, so making the most of your free or limited-cost options is essential. Enter social media. Social media of all kinds should be your best friend. There are platforms for all industries and it is free marketing and PR for your business. You can become a social media ninja and watch your business boom from a few tactical moves. read more

Facebook Live icon

It seems like every month Facebook releases a new feature, which enhances the user experience and keeps people within their platform. One of the more recent announcements was about Facebook Live and its capabilities within the Facebook mobile app. To save you time and mental energy, we’re here to break down Facebook Live so you understand what it is, how to use it, and how it can positively impact your small business. Let’s get started!

What is Facebook Live?

At its core, Facebook Live is a real-time video streaming service within Facebook. With the rising popularity of video across all social media platforms, it should come as no surprise that Facebook has embraced video and is attempting to create the preeminent video platform. Facebook Live allows users to stream live video to their friends and followers. Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation from the creator. A novel feature is that videos are automatically stored in the creator’s timeline, which builds a virtual video library for friends and followers. However, the creator does have the ability to delete stored videos at their discretion. This compilation of videos is in stark contrast to SnapChat, where snaps are only available in the moment and instantly disappear once viewed. Currently, Facebook Live is available on iPhones and Androids, but has ambitions of being rolled out globally this year. read more

Summer vacation icon wheel

With Memorial Day weekend behind us, summer is right around the corner! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. For a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because you are on vacation doesn’t mean your business can put up an out of office message and pause your business and social media activity.

To best position your business to thrive while you’re enjoying your well-deserved time off, consider these tips for managing your social presence. read more

Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful. read more

The Business of Mother's Day Infographic Header
Mother’s Day is right around the corner! It’s a day to acknowledge a person who has played a central part in your life and helped shape the person you are today. Whether you recognize your biological mother or someone else completely, it’s time to reminisce and show her how important she is to you.

Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline. read more

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