While we have always told you defining your goals on social should be your number one priority, measuring your efforts to reach those goals is just as important. Unfortunately, it has historically been difficult to measure that success on Twitter given the limited access to the data needed to prove it.
But today, we are happy to share with you that Twitter has finally improved their analytics page by adding a slew of long-awaited metrics for business.
Here’s what is new:
Previous Twitter dashboard: