New instagram logo

Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.” read more

Facebook Live icon

It seems like every month Facebook releases a new feature, which enhances the user experience and keeps people within their platform. One of the more recent announcements was about Facebook Live and its capabilities within the Facebook mobile app. To save you time and mental energy, we’re here to break down Facebook Live so you understand what it is, how to use it, and how it can positively impact your small business. Let’s get started!

What is Facebook Live?

At its core, Facebook Live is a real-time video streaming service within Facebook. With the rising popularity of video across all social media platforms, it should come as no surprise that Facebook has embraced video and is attempting to create the preeminent video platform. Facebook Live allows users to stream live video to their friends and followers. Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation from the creator. A novel feature is that videos are automatically stored in the creator’s timeline, which builds a virtual video library for friends and followers. However, the creator does have the ability to delete stored videos at their discretion. This compilation of videos is in stark contrast to SnapChat, where snaps are only available in the moment and instantly disappear once viewed. Currently, Facebook Live is available on iPhones and Androids, but has ambitions of being rolled out globally this year. read more

Outline of panic icon

They’ve done it again: Facebook released another update to your News Feed. Over the past two years, there have been numerous revisions to the News Feed algorithm, all with the focus of making it more customer-centric and user-friendly. Following the F8 Summit earlier this month, it’s no surprise that new features are being implemented quickly and often. To summarize the changes, Facebook stated the following in its April 21 announcement,

“As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top.” read more

Mark Zuckerberg with F8 Logo on Screen Behind him

Facebook’s F8 Summit, a two-day developer conference hosted in San Francisco and accessible to millions via live streaming, packed quite the punch this year. While there was speculation around certain product launches and other technological initiatives, the overwhelming roll out of ideas and latest features exceeded expectations. Given the sheer volume of information provided across the two days, we’ve created a thorough summary of the conference and what you can expect from Facebook over the next few months to ten years. read more

Instagram App Icon

Checking social media platforms is an hourly, if not more frequent, habit of many people today. They want to know who is posting what, and upon waking up in the morning, they’re eager to see what was missed while in their REM cycles. For Instagram users, it takes some time to scroll through your entire feed, but it is entertaining to see the litany of photos, videos and comments that were generated while away from the app.

However, Instagram wants you to see the best of the best, and is working on a new concept for your feed. Just like Facebook and, more recently, Twitter, have adopted algorithms for feeds and timelines, Instagram wants to curate your feed based off of data collected within the app. Kevin Systrom, co-founder and CEO of Instagram told The New York Times: read more

Social Media Explosion

It seems like there is a new social media feature to master every day, and we understand that sometimes it feels like it is hard to keep up.

Therefore, we did a quick round-up of the most significant recent changes, on the biggest platforms, so you are aware of the current features and can determine which you should adopt for your own social strategy.

Let’s dive in…

Instagram
This photo platform has released two big updates in just the last week! After yesterday, Instagram now…

1. Supports landscape and portrait formats as uploads.
If you have dabbled in apps like InstaFit or Blur Box, then you are well aware of the frustrations that come with trying to get photos you have taken on your phone to be the perfect square for Instagram. Luckily, the network saw others were profiting by this oversight, and decided to take action. However, I’m most excited they have also integrated their app, Layout into the interface so I can make collages of my photos within Instagram. It’s a stellar update! read more

If you’ve been keeping an eye on Twitter this summer, you might have noticed that the microblogging platform has been doubling down on video. By adding features and announcing new policies over the last few months, Twitter has signaled in no uncertain terms that they see video as the next big thing for the platform. Is it the next big thing for your business? Let’s take a look at what’s been added this summer.

1. Twitter adds auto-play video
Back in June 2015, Twitter announced an update that would make it so that native videos, Vines, and gifs would play automatically as users scrolled through their feeds. Note that this does not apply to YouTube videos – only those uploaded natively through the Twitter app. Twitter also made it clear that auto-play would apply to Twitter’s video ads as well. More about Twitter auto-play here. read more

On Tuesday this week, Twitter announced that it will now offer a “more seamless video experience” on the network by rolling out autoplay videos.

Mirroring a move made by Facebook back in 2013, Twitter will now show native videos, Vines, and GIFs in users’ feeds. This marks a big change to the Twitter experience for users, and an important change for brands that use Twitter to reach that audience. As such, this update is generating a lot of articles and analysis around the Web. To save you from having to read all of that right away, here are 7 things we think you need to know about Twitter autoplay videos: read more

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At the risk of sounding like a broken record, your organic reach might soon be affected by updates to Facebook’s News Feed algorithms. If your organic reach took a beating after the recent crackdown on promotional content, or is still recovering from last year’s post-update reachageddon, your ears may have pricked up in April when the blogosphere lit up with mentions of yet another algorithm change on Facebook.

So, what’s the latest news for your Facebook business page? According to Facebook’s product manager Max Eulenstein and user experience researcher Lauren Scissors, there are actually three things that are about to change about the Facebook News Feed algorithm: read more

Lifesaver in water


“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:

Why is this happening?

In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.” read more

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