All day, every day, our lives are filled with words. They’re communicated to us in verbal or written form and have a huge impact on our decisions and opinions. That’s why when you talk about your business, having an acute understanding of your audience and what they want to hear is essential to building brand awareness and sales. This applies to the written word as well. You probably put more written words in to the universe each day than verbal, and those are forever searchable courtesy of the Internet. Speaking and writing with intention and authority on your business is something that takes planning and practice.
We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.
With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful.
Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline.
Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.
According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.”
2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!
Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media.
We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after day to watch the latest videos and share their thoughts in the comment sections.
These individuals are not the only ones who have capitalized on YouTube’s power as a marketing platform. “YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated” according to the 2015 Social Media Marketing Industry Report. If you thought YouTube wasn’t for your small business, this study shows it is a responsive platform to different businesses and industries.
We’re in the thick of March Madness and everywhere we look there are updates, commentary, stats, and advertisements about the upcoming games, Cinderella stories, and unexpected upsets from last night. The NCAA men’s basketball tournament is madness and we love it! For nearly 80 years, the NCAA has built on the excitement, unpredictability, and intensity of this month-long event. With an ever-increasing audience, the tournament commands serious market share of televised and streamed channel distribution, and dominates across all social media platforms. People simply cannot get enough of it – even if they have no team affiliation or general interest in basketball during the other 11 months of the year.
From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time.
No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my industry is just not exciting enough for my videos to go viral.”
Au contraire. No industry is too boring to create exciting, engaging, delightful content; some will just require a little more creativity.
When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.
But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry.
As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment.
Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers in Explorer. And even Instagram has tried to compete by highlighting some of their most engaging videos in their new Video Collections feature.