Today’s post comes from Deanna, the intrepid manager of Pagemodo’s own social media presence. Here at Pagemodo, we have noticed many platforms have started to adopt characteristics similar to those of Facebook. Most recently, Google+ added larger images with just the input of the link you’re sharing, and Twitter allowed photos in your feed without clicking on a link. Now on their blog, Twitter has announced the news they have taken their photo sharing capabilities one step further with the introduction of Photo Collages & Tagging. Here is what’s new:
The team here at Pagemodo is kicking off the new year with a new feature. We’ve updated and improved the way Pagemodo Posts users can share their social posts across available networks.
With the newly designed interface, users select the layout of their post, the networks they want to share it on (Facebook, Twitter, and LinkedIn), the text to accompany the post, and the thumbnail image that will be shown alongside it. They can then choose to post now, or add it to their post queue to be shared later.
Here we are in the final month of 2013 – you made it! As you look back on the successes you’ve had in small business marketing over the past year, we hope that your social media strategy makes the list. It has become an increasingly critical part of any business’s marketing mix – and also we just love social media here at Pagemodo.
So how did our beloved social media fare overall the last 12 months? Here’s a fantastic infographic from Search Engine Journal to give you the whole picture:
While the basics of Twitter for personal use are relatively simple (it’s 140 characters, how hard could it be?), there is actually a lot more to it once you decide to use Twitter for your small business.
That’s why the folks over at Simply Business created an interactive Twitter for Small Business flowchart. It features answers to questions ranging from the most basic (how to pick a good Twitter handle) to the more complex (how to draft a social media policy).
The only thing we would add? Pagemodo Posts for finding and scheduling great content for your followers, of course.
In the ever-expanding galaxy of places to devote your social media marketing time, there are the frontrunners, and those that often take a back seat. We talk a lot here about Facebook and Twitter, so today we’re going to take a look at the popular but sometimes overlooked site, StumbleUpon. Specifically, we’re going to talk about how to speed up traffic increases from StumbleUpon using their Paid Discovery service.
Wait, what is StumbleUpon exactly?
StumbleUpon is a social bookmarking site and content discover tool. The community is made up of stumblers who stumble various webpages and internet content and connect with other community members. The community boasts over 25 million users, and generates over 1 billion page referrals per month. StumbleUpon offers both a web interface and a mobile app.
People in the business world – especially in tech fields – always talk about the importance of being a leader. Sometimes, however, it’s good to be a follower.
A Twitter follower, that is. Twitter is a fantastic and often underused resource for social media and business know-how. Many small business owners follow blogs, websites, and Facebook pages, but don’t think of Twitter as a place for reliable advice. Twitter has two major advantages for busy entrepreneurs though – speed and mobility. Rather than checking your email and all your favorite websites for the latest articles, wouldn’t it be faster to scroll through them all in one place? Twitter’s mobility also means you can multi-task by learning while waiting in line or riding public transit.
Every small business social media manager knows the importance of regularly posting relevant, engaging content for followers to interact with. (If not, we have an infographic for you!) This month on the Pagemodo blog, we’re going to focus on different things that you can post, advice for getting good engagement numbers, and inspiration for using various social media to the fullest. Today we’ll kick things off with the different categories you can organize your ideas into.
Say you’ve set up a profile, and you’ve been posting like crazy: pictures of your staff and business, statuses about the specials you’re running, and even a video of your cat. But now you’re a month in and you’ve run out of original ideas. One way to get yourself organized and thinking outside the usual rut is to think about your content in terms of categories. Come up with a list of the types of things you want to post, and then write down ideas for those easier-to-manage boxes. Here’s a list of categories to start with, many of which our own social media manager, Irina, puts her content ideas into:
If there is one thing that’s consistent at Facebook, it’s change. And while some of these innovations cause major headaches for marketers, some actually make life easier. Today’s change, thankfully, is in that second category.
You may have noticed (or seen on Facebook guru Mari Smith’s page) that Facebook’s Cover Photo guidelines have recently slimmed down dramatically. We would love to tell you why Facebook make this change, but they’ve been remarkably mute on the topic.
Perhaps the previous, arduous rules became too difficult to enforce? Maybe they had a change of heart and saw the benefits to marketers of relaxing the rules? Who knows, but what we do know is that this is a great opportunity to get ahead of the curve and create a stellar new cover photo before your competition gets wind of the new guidelines.
On Wednesday, November 14th, Pinterest announced on their blog that the social sharing site now has a product designed for businesses. For those of you pulling the covers over your heads in an attempt to escape the Facebook for Business flashbacks, know that this will be a much less jarring transition. You will not lose functionality, you will not have to find all your apps in their new locations, and you will not have to reformat anything.
For the most part, the new platform seems to be much more about resources than it is about cosmetics. In their words:
There is a lot of uproar these days about Facebook’s Edgerank system – especially since the controversial changes to it in mid-September that marketers say have impacted their reach greatly.
But with all the talk surrounding EdgeRank and hot to optimize your page for it, how well do you really understand what EdgeRank really is and how yours is being determined?
What is EdgeRank? An algorithm developed by Facebook to determine what is shown and how it is ranked in Facebook users’ News Feeds. EdgeRank is also used to refer to the rank of a brand/page, and to the specific ranking of a particular “edge” (see below).