Analytics vector

Competition for social media customers is more intense than ever, with brands across the globe using sites like Facebook, Twitter, and Instagram to promote their products and services. As inventive as marketers have become in the ways they stand out in busy newsfeeds, data analytics have become the great equalizer. With the right tools in place, businesses can monitor their efforts and adjust their campaigns accordingly.

As those tools have become more sophisticated, however, some brands have the advantage of speed. Instead of waiting for aggregate data, businesses now can monitor visitor engagement in real time. Knowing what visitors do as soon as they do it gives businesses the ability to know right away if a new campaign is ineffective, avoiding months of wasted time.

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Vector of paper notebook with to do list and pencil

For businesses of all sizes, social media marketing has become a necessary part of the overall marketing strategy. Social media allows brands to reach broad audiences and communicate directly with consumers for free. It’s a no-brainer marketing strategy, especially for small businesses. However, this adds another business component that must be balanced across limited people and resources.

In order to deliver the highest quality social media campaigns, without sacrificing other areas of your business, try prioritizing your social media to do list. Taking control of your ever-growing to do list will positively impact your social ROI and give you a sense of direction. Starting with the biggest hurdles and working your way down to the minutiae will make your to do list seem easy!

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Facebook Marketing in 2016

Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.

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Mobile Marketing icons

Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives. In fact, according to a Facebook study,

73% of people always have their mobile device with them.”

This is a clear indication that mobile usage is booming and shows no indication of slowing down.

For small businesses, integrating mobile marketing into their business strategy is necessary. Without mobile assimilation, businesses of any size are more likely to fail because they’re missing the majority of their target markets. This doesn’t mean you have to turn your marketing plan upside down or find additional resources (i.e. money) to support these tactics.

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Social media icons

The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and delighted or completely horrified you. We’re going to dig into the former and reveal how fewer, quality interactions on social media can reap great rewards from a broader audience.

A recent example of small social interactions done with great intent is from Google. An older British woman submitted a Google query in the politest of ways. Her grandson came upon her search and posted a picture of it on Twitter tweet because of its sweet nature:

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New instagram logo

Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.”

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Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful.

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The Business of Mother's Day Infographic Header
Mother’s Day is right around the corner! It’s a day to acknowledge a person who has played a central part in your life and helped shape the person you are today. Whether you recognize your biological mother or someone else completely, it’s time to reminisce and show her how important she is to you.

Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline.

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Image of Pin tack with red background

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.”

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Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook today and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?”

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