Famous brand logos

As you well know, your business logo is much more than an image or a colorful compilation of words. It communicates the value, purpose, and integrity of your brand and plays a significant part in how people perceive your business. Whether you have an established logo or are at the beginning phases of creating your first one, there are a few design considerations you should make in order to craft a compelling and memorable logo.

First things first, do your research and know your audience.

Knowing who you are trying to engage and what kinds of images, colors, and language they respond to is critical for crafting a logo that is recognizable and distinct from your competition. Your competitors and other industry leaders are a great resource for determining what you want your brand to look and feel like. Take note of what stands out to you. Which symbols and color combinations evoke the feelings you want your logo to generate? read more

Summer vacation icon wheel

With Memorial Day weekend behind us, summer is right around the corner! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. For a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because you are on vacation doesn’t mean your business can put up an out of office message and pause your business and social media activity.

To best position your business to thrive while you’re enjoying your well-deserved time off, consider these tips for managing your social presence. read more

Pencil erasing mark on paper

We’ve all done it: you spend time crafting a thoughtful blog or social media post, you feel satisfied with the end result, and joyfully push send. Then, you review your content once published and realize there is a mistake! It feels awful, but fortunately, most posts are editable and you can quickly fix the error before too many people see said post.

However, we don’t always catch our mistakes and that can wreak havoc with our reputation among consumers. The words and messages put out into the world by a business bear significant weight and the public takes note of their value. Like I said, this happens to everyone occasionally and is not an indicator of writing proficiency. Rather, common mistakes are an example of how small businesses are juggling so many deliverables that details easily fall through the cracks and can negatively impact business. read more

Speech bubbles vector

All day, every day, our lives are filled with words. They’re communicated to us in verbal or written form and have a huge impact on our decisions and opinions. That’s why when you talk about your business, having an acute understanding of your audience and what they want to hear is essential to building brand awareness and sales. This applies to the written word as well. You probably put more written words in to the universe each day than verbal, and those are forever searchable courtesy of the Internet. Speaking and writing with intention and authority on your business is something that takes planning and practice. read more

Cup of coffee with good morning written on it

We’ve all heard the tell-tale tactics of successful people and that their morning routines are a large part of their accomplishments. Certainly you can attribute some parts of your daily life that helped you launch your business and keep it running successfully. Routines, of any kind, provide stability and expectations for people, which make it easier to tackle business objectives and whatever else life might throw their way. As Mike Vardy, entrepreneur and productivity strategist, said,

“Routines are the ideal way to bookend your day. I think they are the building blocks of effectiveness, efficiency, and efficacy.” read more

Megaphone with voice images

Whether you realize it or not, your brand has a tone of voice. You may have a hard time identifying it, but you can bet your customers are aware of it. The good news is that you can control and shape this tone – but you better act sooner rather than later.

The Value of Your Voice

The term “tone of voice” typically conjures up thoughts about spoken words and how we speak in certain situations. However, in the case of marketing and branding, it refers to written words – or the words a brand uses on websites, emails, advertisements, social media, and packaging. read more

Home Office Vector

Working from home can seem like a dream come true: you can work in your pajamas, your commute is nonexistent, there’s no negotiating with officemates over room temperature, and you get to choose your office decor. However with these upsides, there can be drawbacks, which make you less productive and successful than you may have hoped. There are endless distractions to pull you away from your business duties and leave you with squandered time. Mitigate these potential problems by setting yourself up to win with our seven practical work from home tips. read more

The Business of Mother's Day Infographic Header
Mother’s Day is right around the corner! It’s a day to acknowledge a person who has played a central part in your life and helped shape the person you are today. Whether you recognize your biological mother or someone else completely, it’s time to reminisce and show her how important she is to you.

Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline. read more

National Small Business Week is in full swing! Since 1963, the president has proclaimed one week out of the year as National Small Business Week citing the importance of small businesses to our national economy, and per President Obama’s 2016 proclamation, as representative of “the spirit that has always driven our Nation forward.” This is truly a week of celebration and acknowledgment of the hard work and dedication millions of Americans put forth each day to grow their passions and prosperity across the country. Don’t be fooled, though. There’s so much more to NSBW than festivities and merriment; business and industry findings are revealed, which glean insight into what’s in store for small businesses in the future. read more

Official Small Business Saturday Cover Image

This Saturday is a big day for small business – it is Small Business Saturday! And while most of you are aware of the special day, you may not be familiar with why this day is SO important.

After American Express founded Small Business Saturday in 2010, you are likely to know that by shopping small you are supporting your neighbors and community; but did you know that you will also benefit from participating in Small Business Saturday?

Keep reading to find out five ways YOU can win when you Shop Small on Small Business Saturday. read more

STYLE SWITCHER

Layout Style

Header Style

Accent Color