Lightbulb vector

There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas. read more

festive wrapped present

The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them to make a purchase. Blogging is a prime way to provide timely, valuable content to your readers that speak to the holiday season and keep them coming back for more helpful tips and material.

If you’re wondering how to position your blog for increased traffic and subtly generate sales, this is the article for you! Try these four tips to successfully blog for business during the holidays. read more

Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness: read more

Mobile Marketing icons

Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives. In fact, according to a Facebook study,

73% of people always have their mobile device with them.”

This is a clear indication that mobile usage is booming and shows no indication of slowing down.

For small businesses, integrating mobile marketing into their business strategy is necessary. Without mobile assimilation, businesses of any size are more likely to fail because they’re missing the majority of their target markets. This doesn’t mean you have to turn your marketing plan upside down or find additional resources (i.e. money) to support these tactics. read more

Social media icons

The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and delighted or completely horrified you. We’re going to dig into the former and reveal how fewer, quality interactions on social media can reap great rewards from a broader audience.

A recent example of small social interactions done with great intent is from Google. An older British woman submitted a Google query in the politest of ways. Her grandson came upon her search and posted a picture of it on Twitter tweet because of its sweet nature: read more

Business icons

Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The concepts behind social platforms have begun slowly seeping into the business environment, powering the collaboration tools many businesses now use.

But collaboration software isn’t the only way social networking has changed the business environment. Through monitoring the way people interact on social media, businesses can actually learn how people enjoy interacting today. Here are several ways social media has transformed the way businesses operate. read more

Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise. read more

Rebranding banner

For small businesses, developing a brand means working from scratch to piece together a cohesive and inspiring representation of their business. Once a business is up and running, it can be daunting to think of rebranding. You put a ton of time, effort, and resources into perfecting your brand, its imagery, and tone of voice. Yet, given how quickly audiences and industries are evolving, in order to stay relevant, businesses of all sizes must continually innovate and rebrand.

There is good news, though! Rebrands do not equal starting from scratch and forgetting everything you designed for your initial brand. A rebrand does not mean your business is failing, but rather indicates that your business is aware of its competition, market, and audience preferences and wants to stay up with the times. It can also incorporate slight changes, instead of total overall, such as realigning your brand promises. read more

Social media icons

In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of focus and strategy. For small businesses, your funds are precious, so making the most of your free or limited-cost options is essential. Enter social media. Social media of all kinds should be your best friend. There are platforms for all industries and it is free marketing and PR for your business. You can become a social media ninja and watch your business boom from a few tactical moves. read more

Famous brand logos

As you well know, your business logo is much more than an image or a colorful compilation of words. It communicates the value, purpose, and integrity of your brand and plays a significant part in how people perceive your business. Whether you have an established logo or are at the beginning phases of creating your first one, there are a few design considerations you should make in order to craft a compelling and memorable logo.

First things first, do your research and know your audience.

Knowing who you are trying to engage and what kinds of images, colors, and language they respond to is critical for crafting a logo that is recognizable and distinct from your competition. Your competitors and other industry leaders are a great resource for determining what you want your brand to look and feel like. Take note of what stands out to you. Which symbols and color combinations evoke the feelings you want your logo to generate? read more

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