Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have. read more

Social Media Customer Service

Social media has become an integral part of any business. With 65% of adults on a social networking site, the channel is more important now than ever before. Within seconds, a business can spread the word about a new product or launch a marketing campaign to the world.

However, social media has also given your consumers a very loud voice.

All businesses should embrace social media support as a way to build new relationships with customers. Providing access to immediate updates for a product or brand can be crucial to a company’s growth since they can use this new voice to become a trusted company within their community. read more

QuickSprout Infographic Cover Image

We have told you when to post, how to post, and where to post. But we have never talked about why we post or engage on social media.

Until now!

Below you will learn why we like, share, comment, and post on Facebook; all thanks to the infographic we found on QuickSprout.

Why We Like
People may “like” a brand because it’s practical and they will get something in return. 35% will “like” to participate in contests, while 42% “like” to get a coupon or discount. Don’t worry—41% still “like” to just receive regular updates about their favorite brands. read more

Facebook People Likes

Have you seen this message when logging into your Facebook Business Page?

This is due to Facebook deleting fraudulent and inactive accounts in an effort to provide more value to their business users. And while we appreciate Facebook’s effort, it turns out business accounts lost an average of 4-5% of their fans in one day!

Let’s face it – increasing your organic reach is a tough thing to do these days, and having more fans means you are likely to reach a larger audience with your message. So how can you get back the fans you lost in this update? read more

Small business social vector

This week we are celebrating National Small Business Week from May 4th to May 8th.

The week is dedicated to recognizing the hard work put forth by millions of small businesses across the United States and their ability to provide new jobs for people each and every day.

To keep up with the action throughout the week, you can follow these hashtags:

Now before you get overwhelmed, the U.S. Small Business Administration (SBA) has provided webinars and events across the nation for you to participate in and attend. Somewhat unfortunately, they didn’t do a great job of communicating the best hashtag to bookmark… read more

Power of the Hashtag Cover Image

Over the summer, I bestowed unto the Pagemodo blog audience the 5 Golden Rules of Hashtag Etiquette.

In these five rules, I discussed how hashtags have an important purpose within your social media posts; and while there are things to be weary of when using hashtags, people should not be timid about harnessing their power!

The folks over at the Huffington Post seem to agree since they shared an infographic titled The Power of the #hashtag on Visual.ly.

Within the graphic, they specify just how significant hashtags can be for small business owners: “The #hashtag represents an important social media strategy. A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.” read more

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