When something can become a trending topic in a matter of seconds, it is important for social media marketers to always stay up-to-date on the marketing trends affecting social media.
We are still early in 2015, but there are already trends that have emerged, which could affect your 2015 social media resolutions you made back in January.
1. Real-Time Marketing is Redefined
Historically, Real-Time Marketing (RTM) has been described as having a clever response to a trending topic at a moment’s notice. But in 2015, the description is shifting to having “the right content to share with the right audience at the right time.”