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As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for 2015 that had a few interesting insights which may help in determining your 2016 strategy:

1. Currently, about 64% of marketers are using social media for six hours or more weekly. Tweet this stat

By spending as little as six hours per week on social, more than 66% of those marketers are seeing lead generation benefits with social media. Though, to reach these goals marketers often rely on the help of social media management tools. 87% of marketers reported they don’t know which social media management tools are best to use. If you feel you fall in this group, check out these social media tools to add to your toolkit! read more

Smartly Promote Social

Social media is a tool that has been just about talked to death. Everyone is using it, everyone knows it is a great venue for content sharing, and everyone is probably sick of hearing about it. Yet, surprisingly few  people are properly utilizing it.

Instead of making the most of the opportunity to reach new audiences, content creators are using it as a dumping ground. They post links, badly thought-out visuals, and spam their followers with pleas to check out their latest video.

It’s time to take things to the next level. read more

Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button. read more

Social Media Explosion

It seems like there is a new social media feature to master every day, and we understand that sometimes it feels like it is hard to keep up.

Therefore, we did a quick round-up of the most significant recent changes, on the biggest platforms, so you are aware of the current features and can determine which you should adopt for your own social strategy.

Let’s dive in…

This photo platform has released two big updates in just the last week! After yesterday, Instagram now…

1. Supports landscape and portrait formats as uploads.
If you have dabbled in apps like InstaFit or Blur Box, then you are well aware of the frustrations that come with trying to get photos you have taken on your phone to be the perfect square for Instagram. Luckily, the network saw others were profiting by this oversight, and decided to take action. However, I’m most excited they have also integrated their app, Layout into the interface so I can make collages of my photos within Instagram. It’s a stellar update! read more

Twitter Mail Vector

Yesterday you may have read from the Twitter Blog that the social network lifted its character limit from private messages. The company commented on the change as follows,

Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun. read more

On Tuesday, Facebook received approval for a patent they have been trying to secure since 2012! Usually this would be marked as a joyous occasion, but since the news leaked out about the contents of this patent…there has been a bit of an uproar.

But before you form your own opinion or start defriending everyone, know these four things about Facebook’s new patent:

1. The patent will help filter inappropriate or spam emails and any disrespectful content from being approved to your timeline. In the digital age where everything becomes a meme, and Internet trolls roam the net, this is a welcomed improvement to Facebook. I would be curious if the filtering would also apply to Facebook Business Pages to help marketers and customer support staffs weed out spam posts and be able to focus their attention on concerned customers. read more


Attention social media managers: scheduling your social media posts just got even easier. Today, you can visit the App Store and download the free Pagemodo social media manager app!

If you’re currently a Pagemodo Posts user, then you already know all the cool features this app will offer. But, if you are new to the crew, here’s what you can expect…

Post to Facebook, Twitter, and/or LinkedIn
From either your iPhone or iPad you will be able to find, schedule, and share content on the go. With a simple Facebook sign-in you can connect your personal and business accounts to Pagemodo in order to maintain your social presence away from the desk. read more

Alarm Clock

Last week I had the opportunity to attend Social Media Today’s Social Shake-Up in Atlanta, Georgia. It was an event where the brightest minds in social media marketing got together to discuss, share, and ideate on the past, current, and future state of social media.

While this post is going to be a bit of a mash-up of the things I learned throughout the conference, the back beat consists of Chris Kerns’ (author of Trendology) session on real-time marketing (RTM).

We’ve talked about what makes a post go viral and how to test your posts, but Kerns gave a fresh look at RTM and the numbers which prove it works – as long as you do it right! read more

Target Bullseye

If you recall from our latest post about setting up advertisements within Facebook, there is a campaign structure to adhere to when creating your ad.

While we focused on the cost structure in your ad sets in our recent piece, we realize we only scratched the surface on the intricacies of defining a profitable audience for your Facebook ads.

In any form of marketing, targeting is essential to a successful marketing campaign; because without targeting, you’re just blasting your message to everyone and anyone who happens to see your advertisement. And that method becomes expensive. read more

Small business owners, entrepreneurs, and agencies alike are constantly searching for the best tools to assist them in making their day-to-day tasks more manageable.

That’s why about a year ago Facebook introduced a tool to do just that; help businesses better manage their Facebook presence with Facebook Business Manager.

If this is your first time hearing about Business Manager, read on to get introduced, see if the tool is right for your business, and decide if the features will meet your social media managing needs. read more


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