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Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing. read more

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For small businesses, keeping operations afloat is the primary concern, and marketing is something that is done ad hoc or not at all. However, for businesses to thrive in the competitive marketplace, marketing of some sort is needed. With limited time and resources, traditional marketing plans don’t tend to make the list when it comes to small and micro business. They don’t make sense and end up depleting your energy and time. There are many ways to utilize your existing resources to generate free marketing and build your business’s awareness within its target audience. read more

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Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.” read more

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2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!

Facebook Live

Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media. read more

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

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There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.

But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads.

Save the graphic below to ensure every one of your social posts are pixel perfect!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter. read more

Today’s blog post is a guest article from content marketing expert Nora Flint. 

Most businesses limit their social media marketing strategy to Facebook, Twitter, or LinkedIn. They just look at the number of users and decide to go for top two or three social platforms.

If you are one of those businesses, you might be missing out on some great opportunities available at relatively smaller, but rapidly growing platforms.

Pinterest is one of those platforms with great potential.

It’s not far behind in numbers. More than 20% of all US adults use Pinterest, which is higher than Twitter or Instagram. read more

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Did you know that each pin published on Pinterest can affect your business’ bottom line?

MadeFreshly and KISSmetrics put together an infographic to prove that Pinterest can be more than a social network filled with wedding plans and DIY projects.

If you take a look at the statistics below you will see what 500,000 registered business accounts have earned from Pinterest for Business tools in web traffic, engagement, and sales.

– On average, each pin drives 2 page visits and 6 pageviews
– On average, each pin is worth an average of 78 cents in sales
– On average, 47% purchased online based on a Pinterest recommendation
– On average, 83% of users would rather follow a brand than celebrities
– On average, $58.95 average sales order value for visitors referred by Pinterest read more

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It’s no secret that Pinterest is a dominant social media network – especially for ecommerce.

Pinterest users have been found to exhibit high purchase intent when browsing through pins (Amp Agency). They are 9% more likely to purchase than non-Pinterest users, and 38% of active users who have bought something did so because they saw it on Pinterest (Ahalogy Pinterest Consumption Study).

So it was only a matter of time before Pinterest started dedicating more of their resources to businesses and brands to further their healthy ecommerce relationship. read more

We are pretty sure you may have heard about this company, Apple, that likes to produce technological devices. They have been innovating for the past 30-some-odd years; and on Tuesday they held a conference called #AppleLive to introduce a few more items they have been working on.

All kidding aside, the keynote on Tuesday was jam-packed with devices that have excited the technology community. Leading up to the event there was a lot of speculation on what consumers can expect from the next iteration of Apple, and most would agree that Apple delivered on their promises to keep up. read more

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