In 2010, there were approximately 4,000 restaurants open in the Washington, D.C. metro area. That also happens to be the year that sisters Meaghan and Caitlin Murphy opened Capital City Cheesecake in the Takoma Park neighborhood, just outside the District. Nearly six years later, the business is still going strong and has become a part of the local community.

We were delighted to talk with Meaghan about their business’ secret ingredient for success in the crowded restaurant market in this area. In the interview below, you’ll find out how the business came to be, Meaghan’s thoughts on their most effective marketing strategies, and how important a business plan is – even for a well-established brand.  read more

Happy Social Media Day everybody! ICYMI, June 30th is the global annual celebration of all things social known as Social Media Day. The day was declared back in 2010 by Mashable, and is celebrated in hundreds of locales around the world. The official purpose is to “celebrate the way social media has changed our world – big and small.”

So, what should you do on this hallowed day of social celebration? Here are 5 ideas:

1. Join the conversation about social, on social
There will be LOTS of activity today around the official #SMDay hashtag, so make sure you follow it throughout the day and add your own insights and tips. It’s a great way to find new experts to follow, and make great connections in the social media and marketing world. read more

Everyone’s doing it. And when it comes to social media, you should be too. But as a newbie entrepreneur, your plate is already full. How do you navigate the online atmosphere to find out how to best use social media to market your business and which platforms make the most sense? While there’s no one-size-fits-all approach, a few general guidelines will help you find your niche.

1. Start With the Most Popular Sites
The most popular social media websites include LinkedIn, Facebook, and Twitter. Account setup on each platform is simple, but you’ll need to customize content for each one. Be blunt about your expertise on LinkedIn and keep it professional. Facebook allows you to be less formal and more conversational. Here you can elicit consumer feedback with polls and giveaways, for example. Since tweets are limited to 140 characters, use Twitter to post links to articles on your blog or concise snippets of information about your company or product. read more

2020. Remember when that was a year in which science fiction writers would set their stories in order to make them seem so futuristic that anything was plausible? Now 2020 is so close at hand that we can already make accurate predictions about the trends that will shape the way we work every day.

Further exploring that topic, Top10OnlineColleges has created an infographic exploring the state of trends and technology right now, and how they will determine who is successful less than a decade from today. They identified six drivers of change: read more

Whether or not you are a soccer/football fan, if you are a marketer, you need to be paying attention to the World Cup. One of the best ways to keep followers engaged and help people discover your content is to join the conversation about something that’s trending on social media – and boy, does the World Cup qualify.

You will certainly see increased engagement by tagging World Cup-related content on Facebook, Twitter, Google+, and wherever else you post. But if you want to really increase your chances of having something go viral, you need to get creative. read more

Recently, some pretty notable statistics about changing demographics among social media audiences were released. Once such stat was that the fastest growing audience on Twitter is adults age 55-64. In fact, according to a post on Fast Company by Belle Beth Cooper, this group has grown a whopping 79% since 2012. This age group is also the fastest growing on Facebook and Google+, though not at quite the same explosive rate.

Now, before everyone gets excited and starts ripping up this year’s social media marketing plan, let’s clarify something. Just because a group is the fastest growing does not mean they are the most important or the largest. In fact, data from Edison Research and Arbitron shows that despite big growth in 2013, 55-64 was still the second smallest group active on social networks. read more

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