Historically when we have thought of Instagram, the immediate image that comes to mind has been an amalgam of teenagers’ selfies, pictures of elaborate meals, and an assortment of other poor quality, low content images. This may be one of the reasons that businesses have tended to avoid using this particular branch of social media, but they may be making a big mistake. When used properly, Instagram can be a highly beneficial platform that allows businesses to better connect with followers and craft a unique online presence.
Tomorrow, September 23rd, marks the first day of fall, and you know what that means – another season to get inspired on Instagram!
We’ve talked about how if you want to have InstaSummer success, social media marketers need to work a little harder to capture engagement since users are out and about enjoying the beautiful weather. Well, when it comes to autumn the circumstances are a bit different. People are trying to do some activities to enjoy the last bits of the bearable weather, but they are also looking for ways to stay crafty and in shape indoors.
Last time we talked about Instagram, they had introduced a new analytics solution to improve the relationship between the platform and potential advertisers.
The relationship had been in a rocky state since the introduction of ads back in 2013. Although brands were able to make a visual impression to a wider selection of Instagram users, they weren’t able to provide a full sale-cycle experience for potential customers. This is because brands had no way of providing a website for users to click directly from a post.
To take your social strategy to the next level, you have to research your customers, your competition, and even yourself to re-strategize your presence on social media.
What most small businesses forget is that you can also learn a lot from researching big brands who don’t operate in your industry. You may not be able to have the same scale of campaigns due to budgetary differences, but you can acquire strategies to apply to your own campaigns.
One of my favorite big brands to look at for this purpose is Coca-Cola. From just the mention of their name, I bet you are imagining a red can with fancy typography – am I right?
We are always going to be the first to tell you that visual posts on social media are the most effective.
Our favorite facts from the infographic below:
– Facebook users upload at least 350 million photos EVERY DAY.
It is suggested to take advantage of this fact by sharing others’ photos to drive engagement. This user generated content is a great way to provide original content about your brand and show interaction with your community.
October is Breast Cancer Awareness Month. A month dedicated to spreading the word about a terrible disease that affects over 220,000 women in the United States annually. A month used to teach women that the best prevention is early detection through self-check and screenings.
This year, the Breast Cancer Foundation found an effective and engaging way to share this message. In collaboration with the advertising agency DDB Singapore, the foundation created ads of redesigned social media logos. These logos were reimagined to remind you to perform a breast exam as often as you check your social feeds.
In October, I wrote over on the Webs blog about the introduction of advertising to Instagram and how you can optimize the social platform for your small business.
In 2014, Instagram made a series of updates to their platform expanding this opportunity for businesses to attract customers and gain revenue even further. Most notably, they added tagging, creative tools, and Instagram Direct, a feature that allows a user to send private messages (much like Twitter DM).
However, despite all of these new features, brands didn’t fully jump on the Instagram marketing bandwagon. Sure there were a few attempts – like Buffalo Wild Wings with Instagram Direct, and Mazda with their Interactive Roadmap – but in actuality, most brands still struggled with how to make these features connect with their business goals and make spending time on this platform worthwhile…
We’ve seen time and again the statistics and the advice from industry experts about the growing popularity (necessity, even) of visual content as part of any social media strategy. And for good reason – when you’re trying to grab someone’s attention and get your message across quickly, it’s visuals that really stick.
To illustrate that point in the most appropriate forum possible, let’s watch a video! The piece below was created by 24MotionDesign and offers a brilliant visual representation of 10 social media stats from the US in 2014. One thing that you might be struck by is just how important a role visual content is coming to play. Look for the following facts while you watch, end enjoy!
One of the keys to a successful small business social marketing strategy is total coordination between all of your social channels. Not only do you want to maintain consistent content and branding, you should also try to cross-pollinate between channels wherever possible.
With this in mind, Pagemodo introduces two new custom tab templates designed to bring your Instagram and Pinterest content seamlessly into your small business Facebook page. These new additions make Pagemodo an even more effective dashboard for all of your social media activity.
in late June, Instagram announced that it was officially adding video functionality to its photo shooting/sharing platform. A couple of weeks later, the reactions have been largely positive – including my own.
See, the thing that has always bothered me about Twitter’s video feature, Vine, is the lack of editing. As someone who moonlights as a photographer, I am pretty invested in the idea of editing. You can lecture me all you want about how the whole point of Vine is to capture 6 seconds of reality just as it occurred or what-have-you, but I remain stubbornly unconvinced. That’s not to say that people have not done some pretty great things with stop action animation in Vine – but couldn’t it be better still with just a touch of editing capability?