People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits.

An excellent way to start building relationships with people who share similar interests is by developing a fan base. In this infographic we’ll tell you how a fan base can make a real difference and what you can do to nurture it. While most people view a fan base as something only a celebrity or very large company would have, business owners need to understand that the same fundamental rules that govern how those groups cultivate fans apply to businesses all sizes that are looking to cultivate customers. read more

In 2011, we polled small business owners to find out how they use their Facebook pages. One of the most exciting things we discovered is that 47% of small businesses with Facebook pages see a significant amount of traffic go from their Facebook page to their website, which is great for business growth. Even better, 48% of those polled said a portion of the new visitors convert to paying customers!

Clearly small businesses are using their Facebook pages well. Their top strategies? Highlighting basic info about their business, sharing photos and videos, having conversations with customers, providing customer support, and holding contests and giveaways. read more

STYLE SWITCHER

Layout Style

Header Style

Accent Color