Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness:

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Facebook Marketing in 2016

Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.

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Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise.

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Cover for headline writing infographic

Headlines are everywhere: from advertisements to newspapers to your social media streams. They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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A recent study by Lab42 produced some great insights (and a stellar infographic) about what causes people to like and interact with brands on Facebook.

87% of the 1,000 Facebook users they surveyed said that they like brands on Facebook. Out of the 82% who said they think Facebook is a good venue for interacting with bands, 35% said that they feel brands are more likely to listen to them as individuals on Facebook than other channels.

Fully half of those who like brands say they find a brand’s Facebook page more useful than the website. Though this study didn’t address the reasons behind that, perhaps this is because it’s much easier for marketers to dynamically update Facebook than their websites depending on the type of content management system (CSM) they are using.

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It’s no secret that Social Media is an invaluable tool for small business marketers. It provides an affordable marketing option that allows for a lot of customer interaction with very little monetary investment.

But have you ever considered using Social Media as a market research tool? As the infographic below illustrates, it’s a great way to gain valuable insights about your customers behaviors and preferences without conducting expensive research studies.

Have you implemented anything learned from Social Media for your small business?

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We’re smack in the middle of the season of giving, folks. If you have been tasked with fundraising for a non-profit, you are well aware that it’s time for that final push. But do you know just how valuable the month of December can be to your efforts?

We’ve talked before about how non-profits can use Facebook for a good cause year round. But as the infographic below from StayClassy clearly shows, December is the time to really dig in and give it everything you’ve got on social media.

Where should you focus your effort?  StayClassy suggests below that your best work should be aimed more at getting new fundraisers (evangelists, advocates), and less on specific donors. Why? Because fundraisers will likely be donors as well, and they will be compelled to reach out to their networks and get you exponentially more donors in the future. Social media is the perfect platform for doing this, as it’s a great way to connect with your followers (engagement!) and get them to rally around your cause and share your content with their networks (social discovery!)

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Before Facebook Timeline became mandatory for all users in early 2012, marketers had really begun to embrace the use of custom tabs for welcome landing pages. It seemed every successful brand with a budget for custom development had a splashy welcome page that advertised a current promotion or encouraged you to like their page. And then poof, they all disappeared with the arrival of Timeline and the playing field was evened. Those custom landing pages still exist, of course, but they are now equated with “apps” instead of “tabs” and they live under the cover photo instead of along the top or down the side. Most importantly, they cannot be set as the first page visitors encounter.

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A recent survey by Edleman and The Parenting Group revealed that fist-time fathers, defined as those whose oldest child was age 2 or younger, are more likely to brag about their new additions on social media.

Check out some interesting Dad stats to see if if your small business should take the time to market its social media campaigns toward the new, tech-savvy dads.

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About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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The following infographic depicts findings from a recent survey showcasing the most common benefits of using social media. Discover:

  1. How important is social media marketing for small businesses
  2. What percentage of exposure small businesses gain via social media
  3. Which factors produce the most results
  4. More!

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About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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