Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.
It seems like every month Facebook releases a new feature, which enhances the user experience and keeps people within their platform. One of the more recent announcements was about Facebook Live and its capabilities within the Facebook mobile app. To save you time and mental energy, we’re here to break down Facebook Live so you understand what it is, how to use it, and how it can positively impact your small business. Let’s get started!
What is Facebook Live?
At its core, Facebook Live is a real-time video streaming service within Facebook. With the rising popularity of video across all social media platforms, it should come as no surprise that Facebook has embraced video and is attempting to create the preeminent video platform. Facebook Live allows users to stream live video to their friends and followers. Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation from the creator. A novel feature is that videos are automatically stored in the creator’s timeline, which builds a virtual video library for friends and followers. However, the creator does have the ability to delete stored videos at their discretion. This compilation of videos is in stark contrast to SnapChat, where snaps are only available in the moment and instantly disappear once viewed. Currently, Facebook Live is available on iPhones and Androids, but has ambitions of being rolled out globally this year.
They’ve done it again: Facebook released another update to your News Feed. Over the past two years, there have been numerous revisions to the News Feed algorithm, all with the focus of making it more customer-centric and user-friendly. Following the F8 Summit earlier this month, it’s no surprise that new features are being implemented quickly and often. To summarize the changes, Facebook stated the following in its April 21 announcement,
“As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top.”
2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!
Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media.
Facebook’s F8 Summit, a two-day developer conference hosted in San Francisco and accessible to millions via live streaming, packed quite the punch this year. While there was speculation around certain product launches and other technological initiatives, the overwhelming roll out of ideas and latest features exceeded expectations. Given the sheer volume of information provided across the two days, we’ve created a thorough summary of the conference and what you can expect from Facebook over the next few months to ten years.
As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment.
Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers in Explorer. And even Instagram has tried to compete by highlighting some of their most engaging videos in their new Video Collections feature.
Save the graphic below to ensure every one of your social posts are pixel perfect!
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.
As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.
To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation!
If you have a Facebook page for your small business, you’ve likely felt limited by the Page’s format. When a customer visits your page, you may have many things you want them to be able to see, but if they have to scroll through a never-ending page of posts, they’ll likely leave before finding what they need to know.
With tabs, Facebook page owners can add links close to the top of their News Feeds to direct customers to useful information about their products or services. As demonstrated on Facebook’s own Facebook page, these tabs give a page navigability similar to what customers would find on a business’s webpage, with names such as “About,” “Photos,” and “Videos.” Since these tabs are customizable, it’s important that businesses know how to get the most of the feature. Here are a few ways you can use Facebook Tabs to improve your social media efforts.
If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as…
A colloquialism that describes a company using its own products or services for its internal operations.”
The benefits of dogfooding are easy to identify:
- When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of your users
- Your team can quickly find bugs and idiosyncrasies in your product to remedy the issues quickly
- It demonstrates to your customers that you believe in your own products and their functionality
While the origin of the phrase ‘eating your own dog food’ is said to have been linked to Microsoft in the 1980s, many technology companies have adapted this corporate culture to further push their innovations.
There is no better example of this than from the founder of Facebook, Mark Zuckerberg.