Facebook recently announced that it was discontinuing the Facebook.com email address it introduced back in 2010, causing many people to ask, “I had a Facebook.com email address?” Yes, in fact, you did. Many of you still do, as the change is rolling out throughout the month of March. With this email service, if someone wanted to email your Facebook address (which apparently, nobody did), they could simply put the username from your profile URL before @Facebook.com. Their message would then show up among your other Facebook messages, as if they’d clicked “send message” within the Facebook interface. While the rationale behind creating this system had its heart in the right place, it just didn’t catch on the way the social network had hoped. According to The Verge, Facebook said, “It seems wrong that an email message from your best friend gets sandwiched between a bill and a bank statement,” in their announcement post. Apparently, that just didn’t resonate with users and the service went underused. So what will happen to those email addresses once the change rolls out? Well, they’ll still work, actually. But instead of sending messages to your Facebook messages inbox where you might possibly see them, they will soon start being forwarded to the email address you used to sign up for Facebook many moons ago. If you’re like me, this aging email address became a lightning rod for spam long ago, and you have since abandoned it greener pastures (aka, Gmail). In which case, your one hipster friend who decided to adopt the @Facebook.com email system might be sending important emails that you will never see. There are two ways to avoid this: You can go into your General Settings and add/update your primary email with Facebook so that your messages forward to an account where you will see them. Another option is to discontinue forwarding of these messages by turning off the option through an interface that will be showing up in your General Settings soon. One more thing to note here is that for those who were using the Facebook.com emails, message threads that included these messages will become read-only. You will still be able to see them, but you will have to start a new conversation to keep responding. How will this change affect you? Will you not even notice, as this delightfully wry article from TechCrunch suggests? Let us know! read more

They say the only things that are certain in life are death and taxes. We’d like to propose an addition to that list: Facebook updates. Last week, Facebook began rolling out changes to the News Feed , quickly followed by yesterday’s announcement of changes to the look of business Pages. To save you the time of scouring the web for details on these updates, we’ll summarize the key takeaways below and how they affect you: 1. Photos are getting bigger. When Facebook experimented last year with a redesigned timeline and then a redesign of mobile page layout, they found that people responded well to the larger photo treatment. So with this new version of the News Feed, photos are getting even bigger, stretching the whole width of the post area.  – How does this affect you? As photos get bigger billing in the News Feed, other types of posts will fade to the background. So if you have not already implemented a more visual posting strategy, this would be the time to start. If you’re looking to up your image and graphics game, check out the recent release of Post Designer. 2. Page details are front-and-center We’re delighted to see that this update brings business details to the front of the Page experience, so your visitors no longer have to look through your “About” section to find things like your name, products, and contact details. This information will now be positioned on the left column or your Timeline, and your posts will be confined to the right hand side. – How does this affect you? Update your details! There’s an unspoken expectation that a business’ Facebook page is more up-to-date than a website might be. So meet that expectation by making sure that all your latest info and contact details are correct. 3. Pages To Watch is released to all admins This feature is something that we almost can’t believe exists, but we’re glad that it does. Found in your insights tab, Pages To Watch allows you to essentially spy on other business Pages that you are curious about – most likely your competitors. In the “Overview” section, you can take a peek are the page’s total likes, new likes, number of posts this week, and their engagement this week. Under the “Posts” section, you can look at the Page’s most engaging posts from the past week. – How does this affect you?We’d suggest using this feature to imitate the posting habits of your most successful competitors. Inversely, you can also make sure to avoid the pitfalls of competitors you don’t think are doing a great job. Do a little research into Pages that perform well in your space, add them to the list, and keep an eye on the number and types of Posts they share, and the kind of engagement numbers they see. Then, tweak your own strategy to maximize results. What are you most excited or unsettled about with regard to Facebook’s recent changes? Let us know in the comments below. read more

Another day, another change to Facebook’s ranking algorithm. And this time, they’re coming after your status updates.

For a while now, things have been stable enough in the EdgeRank environment that marketers have been able to establish some general best practices when it comes to posting on Facebook pages. We had a pretty good idea of what got the best results, depending on which metric you were looking to affect (reach, virality, and engagement). As of last spring, it had become common knowledge that if you wanted to get broader reach for your update (have it seen by more users) the best thing to post was a text-only status update. read more

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