Facebook Live icon

It seems like every month Facebook releases a new feature, which enhances the user experience and keeps people within their platform. One of the more recent announcements was about Facebook Live and its capabilities within the Facebook mobile app. To save you time and mental energy, we’re here to break down Facebook Live so you understand what it is, how to use it, and how it can positively impact your small business. Let’s get started!

What is Facebook Live?

At its core, Facebook Live is a real-time video streaming service within Facebook. With the rising popularity of video across all social media platforms, it should come as no surprise that Facebook has embraced video and is attempting to create the preeminent video platform. Facebook Live allows users to stream live video to their friends and followers. Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation from the creator. A novel feature is that videos are automatically stored in the creator’s timeline, which builds a virtual video library for friends and followers. However, the creator does have the ability to delete stored videos at their discretion. This compilation of videos is in stark contrast to SnapChat, where snaps are only available in the moment and instantly disappear once viewed. Currently, Facebook Live is available on iPhones and Androids, but has ambitions of being rolled out globally this year.

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Outline of panic icon

They’ve done it again: Facebook released another update to your News Feed. Over the past two years, there have been numerous revisions to the News Feed algorithm, all with the focus of making it more customer-centric and user-friendly. Following the F8 Summit earlier this month, it’s no surprise that new features are being implemented quickly and often. To summarize the changes, Facebook stated the following in its April 21 announcement,

“As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top.”

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Mark Zuckerberg with F8 Logo on Screen Behind him

Facebook’s F8 Summit, a two-day developer conference hosted in San Francisco and accessible to millions via live streaming, packed quite the punch this year. While there was speculation around certain product launches and other technological initiatives, the overwhelming roll out of ideas and latest features exceeded expectations. Given the sheer volume of information provided across the two days, we’ve created a thorough summary of the conference and what you can expect from Facebook over the next few months to ten years.

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Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook today and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?”

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The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update!

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Facebook News Feed Update

On July 9th, Facebook once again made an update to our hero and arch nemesis, the News Feed.

This time instead of automatically rolling out the changes to everyone’s Feed, Facebook has turned the controls over to the people by allowing users to be able to choose the hierarchy of the posts they see when they reach the platform.

Back in April we saw some algorithm changes that weren’t so great for businesses using the social platform, but we think there may be some good in the newest update.

Up to this point, Facebook used a page’s ranking to order the posts and stories you see in your Feed. They based this ranking on who you interact with, what kinds of content you tend to like, and what you normally comment on.

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Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.

While the ballooning importance of video is not exclusive to Facebook, the social network is certainly a major contributor to it. In January 2015, Facebook reported 3 billion video views per day on the platform.

Which is why if your current video strategy focuses exclusively on YouTube, it might be time to regroup. This topic was even addressed in the keynote speech at this year’s Social Media Marketing World, where Michael Stelzner of Social Media Examiner told the audience,

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Facebook People Likes

Have you seen this message when logging into your Facebook Business Page?

This is due to Facebook deleting fraudulent and inactive accounts in an effort to provide more value to their business users. And while we appreciate Facebook’s effort, it turns out business accounts lost an average of 4-5% of their fans in one day!

Let’s face it – increasing your organic reach is a tough thing to do these days, and having more fans means you are likely to reach a larger audience with your message. So how can you get back the fans you lost in this update?

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CTA Screenshot

It’s always a good day when we can bring you word of new Facebook features that will help your business grow and get you closer to determining a positive return on investment (ROI) for your social media strategy.

Today, we bring to you the news that Facebook has rolled out seven call-to-action buttons you can select to appear on your business Page.

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Starting in the U.S. and planning to be distributed worldwide by next year, these call-to-action buttons were released with the intention of bringing Page admins a better way to reach business objectives.

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You’ve probably heard the buzz this week about Facebook rolling out the new look for business pages. Most experts are reporting that the change, which was initially announced on March 10th, will take place on June 5th for those who have not already updated voluntarily. Our experience has been that page owners get ‘tapped’ by Facebook and asked if they are ready to update. The notification states that the update will be visible to all fans on June 13th, but better to be safe than sorry and go ahead and prepare your page for the change by Thursday. Let’s start with what’s new, and then we’ll look at how it will affect you:

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