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If you follow Pagemodo on Twitter, then you already know that we spent last week at the fantastic Social Media Marketing World conference, put on by Social Media Examiner. There were so many great speakers that we will definitely be sharing snippets here on the blog for weeks to come. Today we wanted share some insights from one of our favorite sessions, Facebook Ad Fundamentals with Rick Mulready.

As well all know by now, Facebook organic reach is in a bit of a free-fall. As we discussed when the news of another reach decline broke, there are a number of ways to keep your organic reach afloat. But at the end of the day, if you need a more sure-fire strategy for reaching exactly the audience you want, there are some Facebook ads in your future. read more

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Earlier this week, my partner-in-crime here on the blog wrote about getting your own blog found, read, and shared across the web. In that article, two of the tactics mentioned are networking with other bloggers, and partnering with syndication websites. This got me thinking – it’s time for a content inspiration roundup!

Below, you’ll find four methods for discovering great content that you can use to learn for yourself, and share with your networks. There are, of course, hundreds of other great content sources on the web, but these are a few of our go-to faves! read more

Have you tried our new release of Cover Photo Designer? Did you create an awesome new cover photo? Do you like winning awesome prizes?

If so, we have a contest for you!

We’re excited to share the new features of Cover Photos Designer with our users, and we can’t wait to see all the fabulous designs you’re creating. So we thought we’d give you an official place to share them – and a chance to win great prizes!

What kind of great prizes? Glad you asked:

  • A FREE YEAR of Pagemodo’s Pro Package
  • A featured post right here on the blog
  • A mention in our monthly newsletter
  • Publicity on all of Pagemodo’s social profiles

We’ll be choosing three big winners between now through May 7th, so get started on your new cover photo design now! When you’re done, head on over to our Facebook Page where you can find all the contest info. read more

Today we are delighted to announce the launch of the latest version of Pagemodo’s Cover Photo Designer! As part of our mission to give small business marketers all the tools they need to create a seamless and professional social media presence, we have reinvented one of our most popular features. As Facebook and other social media channels continue to change, we think it’s important that our tools also evolve so we can provide the best advantage possible for the over one million small businesses already using Pagemodo. read more

Another day, another change to Facebook’s ranking algorithm. And this time, they’re coming after your status updates.

For a while now, things have been stable enough in the EdgeRank environment that marketers have been able to establish some general best practices when it comes to posting on Facebook pages. We had a pretty good idea of what got the best results, depending on which metric you were looking to affect (reach, virality, and engagement). As of last spring, it had become common knowledge that if you wanted to get broader reach for your update (have it seen by more users) the best thing to post was a text-only status update. read more

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