Facebook Marketing in 2016

Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.

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Facebook Live icon

It seems like every month Facebook releases a new feature, which enhances the user experience and keeps people within their platform. One of the more recent announcements was about Facebook Live and its capabilities within the Facebook mobile app. To save you time and mental energy, we’re here to break down Facebook Live so you understand what it is, how to use it, and how it can positively impact your small business. Let’s get started!

What is Facebook Live?

At its core, Facebook Live is a real-time video streaming service within Facebook. With the rising popularity of video across all social media platforms, it should come as no surprise that Facebook has embraced video and is attempting to create the preeminent video platform. Facebook Live allows users to stream live video to their friends and followers. Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation from the creator. A novel feature is that videos are automatically stored in the creator’s timeline, which builds a virtual video library for friends and followers. However, the creator does have the ability to delete stored videos at their discretion. This compilation of videos is in stark contrast to SnapChat, where snaps are only available in the moment and instantly disappear once viewed. Currently, Facebook Live is available on iPhones and Androids, but has ambitions of being rolled out globally this year.

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Mark Zuckerberg with F8 Logo on Screen Behind him

Facebook’s F8 Summit, a two-day developer conference hosted in San Francisco and accessible to millions via live streaming, packed quite the punch this year. While there was speculation around certain product launches and other technological initiatives, the overwhelming roll out of ideas and latest features exceeded expectations. Given the sheer volume of information provided across the two days, we’ve created a thorough summary of the conference and what you can expect from Facebook over the next few months to ten years.

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2016-Social-Media-Trends_Cover

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals.

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facebook_video_reach

Organic reach on Facebook has been a bit of a wild ride for social media marketers in the last couple of years. What works is always changing, and if you’re not paying attention, it’s easy to fall behind on all the updates. If you’re trying to reach new audiences and grow your customer base on the social network, Facebook ads are the best way to improve your overall reach. But if you don’t have the budget for paid promotions, recent research suggests that the best way to improve organic reach on Facebook is by sharing videos.

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Facebook-News-Feed-Updates-Timeline-Cover

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update!

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Update icon

At the risk of sounding like a broken record, your organic reach might soon be affected by updates to Facebook’s News Feed algorithms. If your organic reach took a beating after the recent crackdown on promotional content, or is still recovering from last year’s post-update reachageddon, your ears may have pricked up in April when the blogosphere lit up with mentions of yet another algorithm change on Facebook.

So, what’s the latest news for your Facebook business page? According to Facebook’s product manager Max Eulenstein and user experience researcher Lauren Scissors, there are actually three things that are about to change about the Facebook News Feed algorithm:

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hidden_facebook_twitter_tricks

As social media marketers, we have a lot competing for our attention. Whether it’s monitoring trending topics, sharing relevant content, or networking with other marketers, we rely on systems to help us stay organized. The problem with finding a system that works for you, and then never changing your workflow, is that you might be missing out on some really neat features on your favorite social networks.

But let’s be honest – it’s pretty much impossible to know that you don’t know something that you don’t know. That’s why we’ve collected a list of our favorite little-known, hidden, or long-forgotten features on Facebook and Twitter:

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dos_donts_social_media

Any savvy social media marketer knows that the kind of promotion that worked in the Mad Men era is pretty much the kiss of death in modern social media marketing. Feature-focused declarations, one-to-many conversations, and self-promotional broadcasting are quick ways to lose all of your followers (or never get any in the first place).

Unsure if you’re making any of these social media faux pas in your own marketing? Use the infographic below from The Core to check yourself (before you wreck yourself).

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