Since Facebook rolled out its major Timeline redesign in early 2012, marketers and researchers have been scrambling to figure out just how to use the new format to its full potential. This post will focus specifically on the panoramic photo at the top, known as your Cover Photo. As a recent eye tracking study for Mashable showed, your visitors will be looking at it – and in .5 seconds or less.

Before we get started, take note that Facebook specifically prohibits the following in custom Cover Photo designs: read more

Facebook is in the midst of unrolling a lot of changes, some of which affect business Facebook pages.

Here’s a rundown of what page admins like you need to know:

  • The News Feed Ticker. A “ticker” now exists on the right-hand side of personal profiles to feature real-time updates from friends and brands. This is good for your business! Let’s say you post about a new product and then, two days later, a fan comments on your post. The post with its new comment will appear in your fans’ tickers, thereby bringing your “old” content back into the spotlight. In other words, your posts will have a longer shelf life thanks to the news feed ticker.
  • Goodbye Discussions and Reviews. Facebook will be discontinuing these two tabs around 10/31/11.
  • Total Reach Metrics. Facebook’s analytics tool, Page Insights, is adding new metrics that aim to show the “total reach” of your page:
    • People Talking About This will be a number formulated by adding up all of your likes, comments, and shares. This number will be publicly displayed on your page!
    • Friends of Fans multiplies the number of fans your page has times the number of friends they have (and subtracts any overlap). This shows the potential reach of your fan base’s connections. You can think of it as your secondary circle, which contains the next group of people to engage with. If your brand has 472,000 fans, it may have 145 million friends of fans.
    • Goodbye Static FBML Tabs. Facebook will begin deprecating these tabs around 1/1/12, and FBML apps will no longer work by June 2012. But that’s no sweat off your back, because you use Pagemodo to make your custom tabs!

    And One Prediction:

    As you may have heard, personal profiles will soon be transformed to a “timeline” format that emphasizes storytelling and photos. Will timelines come to business Facebook pages as well? Possibly. A little bird told us Facebook may apply the “timeline” format to pages’ “Info” tab…though Pagemodo users won’t have to worry about this, as they can create snazzy, dynamic “Info” and “About Us” and “Welcome” tabs with Pagemodo in a matter of minutes. read more

Facebook is notoriously difficult to get in touch with when you need help. But that doesn’t mean you’re out of luck. Facebook does provide contact forms in its Help Center that let you submit your concern for review and help.

However, there are hundreds of forms in the Help Center, so it’s a pain to find the one you need.

Luckily, Facebook guru Mari Smith has compiled an amazing directory of Facebook’s contact forms, which she’s broken down by topic. There are over 120 forms in her list, so you should be able to find one for whatever obstacle you’re facing on Facebook. read more

In 2011, we polled small business owners to find out how they use their Facebook pages. One of the most exciting things we discovered is that 47% of small businesses with Facebook pages see a significant amount of traffic go from their Facebook page to their website, which is great for business growth. Even better, 48% of those polled said a portion of the new visitors convert to paying customers!

Clearly small businesses are using their Facebook pages well. Their top strategies? Highlighting basic info about their business, sharing photos and videos, having conversations with customers, providing customer support, and holding contests and giveaways. read more

Growing up, my parents told me is wasn’t important to be popular. Shows what they know! Having a well-liked Facebook page is a great way to gain major brand exposure, cultivate relationships, and communicate with a targeted audience.

Raise Your Visibility

What exactly happens when someone “likes” your business’s Facebook page?

Let’s look at an example. I personally am a big fan of kettle corn from a company called Popcorn, Indiana. If I “like” their page, here’s what shows up on my personal profile’s wall and in my news feed: read more

If you’re a small business operating in the 21st century, you need a Facebook page to get the fans, buzz, and customers you deserve. Did you know that 53% of online Americans “liked” a Facebook page in the past two months?

Let me walk you through the process of creating a Facebook page.

How to Make a Facebook Page:

1.  Go to “Create a Page” on Facebook:

2.  Choose a page type. Facebook offers 6 types of business pages and each one has a slightly different layout. If you aren’t sure which type best describes your business, it may help to look at the category lists (click the page type to see its category options). For this example, I’ll pick “Brand or Product”
3.  Pick a category from the drop-down list of options. Below, I chose “Jewelry/Watches” as the category: read more

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