Facebook announced an update to their Pages Terms that loosens the restrictions on how to run a promotion on their platform. Page admins are no longer limited to 3rd party applications when launching promotions on Facebook. Promotions can now be “administered directly on the Page Timeline and in apps on Facebook”.
According to the announcement, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Use likes as a voting mechanism
Important to keep in mind: Businesses still can’t ask users to enter a contest by sharing or posting something on their personal Timeline. .